Senior Marketing Manager, Promotional Campaign Planning

Old Navy
San Francisco, California, United States
30 May 2021
06 Aug 2021
About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the role

The Senior Manager of Promotional Campaign Planning leads all promotional planning initiatives for Old Navy's US market, ensuring a product-proud, margin-accretive marketing calendar across a variety of traffic-driving programs such as primary campaigns, promo-code offers and limited-time deals. The ideal candidate has proven competency in campaign or promo planning, has had exposure to product or inventory management, strong financial acumen, and a natural ability to tell a story based on hindsight and data points. Flawless presentational abilities to senior-level leaders also required.

This individual is the driver of the Commercial Plan, pulling in cross-functional partners at all levels of the organization for consultation and alignment as needed, to deliver a compelling cadence that moves the brand forward while considering historical data + trends. With support and advisement from the Director, this Sr Mgr is the facilitator of the Plan, driving for change or holding the course as needed. Only the tenacious and determined need apply.

Responsibilities include, but are not limited to: meeting facilitation, executional problem-solving, ideating on new promotional ideas, business change management, working cross-functionally to solve in-season business concerns, operational optimizations, group motivation and unending question-asking around hindsights, observations, and the competition.

What you'll do

  • Leads + manages all outputs for promotional marketing plan (Commercial Plan) pre- and in-season

  • Facilitates all Commercial Planning forums, inclusive of those with the working team and executive leadership, sometimes totaling more than thirty people in attendance

  • Owns omni TOD + online topline planning, pushing for new executions and products to feature

  • Consistently assesses in-season business trends, risk and learnings, guiding the working team to adjust and edit upcoming months as needed

  • Oversees the team Assistant in confirming all executional details for the plan in-season, including: divisional participation, value price points, exclusions/inclusions, promo code feasibility, business reaction call dates, legal requirements, Commercial Plan Calendar + Recap

  • Liaises with Content Marketing teams to ensure appropriate application of value messaging as intended

  • Optimizes processes, tools, and systems surrounding the Commercial Planning process, with a keen eye towards efficiency of decision-making, in partnership with the Director

  • Leverages weekly analyses and seasonal hindsights, maintaining a deep understanding of the brand's marketing effectiveness and driving for action in light of learnings

  • Champions the customer experience of commercial messaging across all relevant platforms

  • Responsible for management of direct reports; manages career planning, training and advancement for reports

Who you are

  • 5-7 years of experience in consumer marketing with a proven ability in campaign + market planning; experience within Retail or apparel a plus

  • Supreme skill in translating business priorities into compelling marketing messages for Brand Managers + Creative partners

  • Strategic, data-driven, global thinker with a customer focused mindset

  • Facility presenting complex, nuanced financial and product plans to executive leadership for alignment, ensuring the right questions are asked at the right points in the planning pipeline

  • Solid analytical skills, ability to glean insights and tell a story from data

  • Comfortable with ambiguity; ability to force black-and-white out of grey

  • Thrives in a fast-paced and changeable environment; proven ability to set and shift priorities for cross-functional working team as business changes pre- and in-season

  • Self-starter with an innate sense of curiosity and eagerness to test and learn for the sake of the business

  • Team player with top notch people skills who can foster dynamic relationships with leaders of other cross functional teams, including but not limited to: Merchandising, Inventory Management, Finance, Brand Managers

Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog

Benefits at Old Navy

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.