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Social Media Manager

Employer
Tanya Taylor
Location
New York City, New York (US)
Closing date
29 Jun 2021

View more

Function
PR & Communications
Level
Manager
Contract Type
Permanent
Hours
Full Time

Job Details

Social Media Manager

Tanya Taylor is looking for a creative and passionate Social Media Manager to join our growing company! 

The Social Media Manager will be responsible for the planning, creation, and posting of all content to our branded social media platforms with a focus on Instagram, TikTok, Facebook, and Pinterest. This role will report to our Director of Communications and work closely with the larger Marketing & Communications team to achieve shared objectives. This role will also work closely with our Founder/CEO on developing brand identity and voice for the channel.

The ideal candidate has an inherent love of fashion with a passion for digital content creation that’s both artful and reactive to key trends. This candidate has an appetite for leaning into all new technologies offered in a timely manor, keeping the brand at the forefront of new platform integrations.

The candidate should have proven experience growing a brand’s identity and community across channels and platforms, with a strong eye and taste level for content and photography balanced with an understanding of growth and analytics. Must understand both the art and the science of social media and be excited to take full ownership of the channel including calendar planning, ideation of concepts and storytelling, execution of content capture/creation, copywriting of captions, and analysis and reporting of results. This is an exciting opportunity to help craft the brand voice and identity of a fast-growing fashion company on a high-visibility channel.

RESPONSIBILITIES:

·       Development of brand identity and voice on social media in partnership with Founder/CEO, Director of Communications, and Junior Art Director

·       Ownership of social media calendar, planning strategically to align with key dates, cultural happenings, and consumer mindset while aligning with overall Marketing & Communications calendar

·       Ideation for all social content across feeds and stories 

·       Dedication to actively creating relevant and timely content, responding to key social trends 

·       Work closely with Junior Art Director to capture/create content for brand initiatives and maintain library of social media content, while also independently capturing strong content via iPhone photography and video in the office and at events

·       Copywriting for all social media captions and Instagram Stories

·       Proactive community management, engagement and growth, interacting with customers and directing customer service inquiries to appropriate teams

·       Analysis and reporting on all social media content and initiatives to determine success and learnings while providing actionable insights

·       Partner with PR team to identify brand appropriate social media influencers and content creators

·       Competitive analysis and research on social media trends and best practices

·       Strategic input and assistance with larger brand marketing initiatives and events

·       Assistance with paid social creative/copywriting

QUALIFICATIONS: 

·       3+ years of experience in a content creation or social media management role, or equivalent 

·       Extremely fluent in all social media channels including Instagram, Tiktok and Pinterest – Graphic Design/Shoot Production experience/knowledge a plus

·       Experience with iPhone photography and content creation

·       Strong copywriting skills with the ability to understand brand voice and adapt as necessary

·       Excellent written and verbal communications

·       Ability to multi-task and manage multiple projects at once with sense of urgency

·       Strong planning and organizational skills with attention to detail 

·       Ability to thrive under pressure and use discretionary judgment to make solid decisions

  • Strong sense of professionalism and interpersonal skills
  • Team player with positive attitude, ability to take feedback, and quickly pivot to new directions when needed
  • Exceptional taste level and understanding of contemporary womenswear and competitive fashion landscape

To Apply: Please send your resume and relevant work to Emily.King@tanyataylor.com , subject line: Social Media Manager Application 

Company

Tanya Taylor seeks to challenge women to confidently add color and print to their lives. Designed in New York City, the collection embodies an artful pursuit of individuality and optimism. Each collection is focused on simple feminine shapes enhanced with saturated uses of color and prints that express ingenuity and hope. The Tanya Taylor woman is determined, energetic and curious, and believes in the art of dressing.

 

Raised in Toronto, Tanya Taylor grew up surrounded by three generations of fiercely ambitious women whose creative approach to fashion inspired her from an early age. After graduating from her studies in finance at McGill University, Tanya enrolled in a summer fashion course at Central Saint Martins and continued into the AAS Fashion Studies program at The Parsons New School of Design. In 2012, Tanya Taylor launched her eponymous collection, which is sold at retailers such as Saks Fifth Avenue, Bergdorf Goodman, and Neiman Marcus.

 

Tanya was nominated for CAFA’s International Canadian Designer of the Year Award in 2016. In 2015, Tanya became an official member of the CFDA, and was awarded the USA Woolmark Regional Prize in recognition of innovation in knitwear, advancing to the International Woolmark Prize finals. Tanya was a top-ten finalist in the 2014 CFDA Vogue Fashion Fund and was a member of the 2015-2016 Swarovski Collective. In 2014, Tanya won the Gold Coast Award and was nominated for the Fashion Group International's Rising Star Award. She was also named to the Forbes 30 Under 30 List in the same year.

Company info
Telephone
2122260236
Location
37 E 18TH ST., FL. 9
New York
NEW YORK
10003
US

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