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Senior PR Manager Spain (w/m/d)

Employer
Zalando
Location
Berlin
Closing date
5 Jul 2021

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Function
Marketing
Level
Senior Manager

Job Details

We help liberate people through fashion, unlocking something in them they didn't quite see before, maybe you can do the same for us. Our story is exciting, but it's just getting started.

Our PR manager will keep us connected to the culture; working with press, opinion leaders and tapping into an existing black book of industry insiders to make us a brand that's beloved, a brand to believe in and the first place people think of for fashion inspiration, to let us ultimately become the starting point for fashion.

Our vision for the future of fashion is an inclusive one and that starts with telling real stories to connect with real people. Every communication that goes out to your markets will be thoughtfully and commercially considered. How does it connect to or challenge your market? How does it push us ahead of the pack? This will be in your strategy from day one, seizing the opportunity to create the overall culture plan for Austria and Switzerland and feed that into a bigger, global picture.
WHERE YOUR EXPERTISE IS NEEDED
  • Get our story out there. Shaping the PR strategy for Spain and managing the execution of plans, you'll engage audiences with consistent storytelling that focuses on fashion and culture.
  • Cultivate collaborations. You'll know how global brands are being styled in your markets, but you'll go out and find local designers to work with. Highlight the skill and personality of your local market with homegrown haute couture and high-street looks.
  • Manage your market. You'll know what will interest local press, PR reps and contacts across your market. Working seamlessly with them, you'll give them content they can't help but share. You'll know how to tailor content so it fits perfectly for them - you won't be happy trying to get one size to fit all.
  • Knowledge share and take the lead. You'll work cross-functionally with other teams and agencies to understand and work in tandem with different content campaigns, identifying insights, opportunities and KPIs for local press activities and campaigns. You'll also be measuring performance of campaigns, communicating successes and strategies to stakeholders across the business.
WHAT WE'RE LOOKING FOR
  • Someone with 6-8 years of relevant work experience within PR management, having worked across fashion or culture.
  • Someone who knows why we do what we do - you can show experience in thinking strategically but acting practically, executing plans for local and global markets.
  • Someone committed to diversity and inclusivity - Everyone who works here must share our message of inclusivity and liberation through fashion. You will be an ambassador for this in your output and your internal conduct.
  • Someone with fearless communication - you will communicate fluently in Spanish and English, but you'll also be a strong people communicator, addressing various stakeholders, press and industry figures and your team
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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