Head of Marketing - Zalando Lounge (m/f/d)
Job Details
At the Zalando Lounge it is our vision to open doors to exciting fashion moments for everyone. As Head of Paid and Organic Marketing for the Zalando Lounge, you will be responsible for leading and developing all paid and organic communication channel teams including SEA, Paid Social, Display, Affiliate, SEO and ASO.
WHERE YOUR EXPERTISE IS NEEDED
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
https://www.zalando-lounge.de
Please note that all applications must be completed using the online form - we do not accept applications via e-mail.
WHERE YOUR EXPERTISE IS NEEDED
- You will drive marketing automation together with our dedicated Demand Tech team
- You will be responsible for all paid and organic channel marketing activities driving at Zalando Lounge
- Working together with our marketing analytics team, you will be responsible for developing our customer lifecycle goals, KPI targets and budgeting and steering mechanisms for paid and organic marketing channels
- You will collaborate with our CRM and Customer Care teams to deliver a unified marketing strategy for new and existing customers
- You will be responsible for driving our Paid and organic marketing strategy, in close collaboration with the Markets team
- You will continuously develop our teams (30+ FTE) and build a high performing Paid and Organic team in which everyone enjoys working
- Shape and champion an inclusive culture and diverse team environment
- You have a university degree in Marketing or a related field (Master is preferred) and have 8+ years’ experience in Online Marketing, preferably in e-commerce
- You have profound knowledge of paid and organic marketing and the competitive landscape in the European market
- You possess outstanding analytical thinking and can provide well thought through solutions based on data analysis while considering the â€bigger picture’
- You have a deep understanding of KPIs. You can preempt problems before they arise and take the necessary action to tackle them
- You have excellent stakeholder management skills and can build a trustful and positive atmosphere
- You have previously led a team and have solid experience developing and coaching people
- Experience building & growing inclusive team environments
- Culture of trust, empowerment and constructive feedback resulting in a positive and inspiring work atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices in Berlin, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
https://www.zalando-lounge.de
Please note that all applications must be completed using the online form - we do not accept applications via e-mail.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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