Coordinator, Marketing Communications

Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Marketing Communications Coordinator is responsible for managing the development and strategic execution of Polo Ralph Lauren Factory Stores - North America (PFS-NA) marketing initiatives. This individual is accountable for contributing to marketing programs that generate profit, drive traffic, meet both the division's financial and marketing goals and differentiate the brand within the outlet channel to deliver a best in class customer experience. The Marketing Communication Coordinator is responsible for fostering productive cross-functional relationships with internal/external partners that help build and execute profitable marketing strategies. Teamwork, leadership, process, relationship management and effective communication, as well as attention to detail, are critical aspects of this position's responsibilities.

Essential Duties & Responsibilities
Optimize Customer Engagement
* Partner with the team to develop quarterly/annual marketing strategies for all marketing campaigns; ensure alignment with other marketing initiatives including timing, format, and content
* Manage all marketing projects from concept development through execution
* Define marketing initiatives to align with North America plans
* Support development of onsite signage strategy to secure optimal placement and increase efficiency of investment; manage tracking documents for In-Center Signage; maintain library of contracts and inventory Increase Productivity
* Establish & manage relationships with internal partners; ensuring branded content and promotions are accurately represented
* Meet with cross-functional team to review business results against projections and plans to inform future decisions
* Support financial strategies by utilizing historical performance, current trend analysis, market research and cross-functional feedback in partnership with team Process Leadership
* Manage maintenance of daily/weekly tracking of business results; understand impact of marketing programs to PFS-NA business and communicate findings
* Manage weekly, quarterly, and yearly marketing hindsight documents
* Develop weekly communication to the field regarding applicable Marketing programs via the Company's intranet
* For all initiatives, ensure resources are in place, budgets are optimized, and projects are managed efficiently, flawlessly and on time; partner with manager and cross functional/divisional peers

Experience, Skills & Knowledge
Education
* Bachelor's (B.A. or B.S.) from a four-year college or equivalent Skills
* Proactive and solution oriented
* Previous people management/leadership
* Strong organizational and time management skills
* Excellent attention to detail
* Aptitude to understand and apply marketing data analytics
* Manage short- and long-term deadlines simultaneously and effectively
* Demonstrate strong listening, written and communication skills
* Ability to prioritize responsibilities in line with business objectives;
* Aptitude to understand and apply marketing data; program return on investment
* Some weekend travel required Systems Knowledge
* Computer proficiency (i.e. Word, Excel, PowerPoint, Outlook); ability or aptitude to learn technical applications quickly