Customer Journey & Product Analytics Manager

London, United Kingdom
10 Jun 2021
26 Nov 2021

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.


Burberry is making a major investment in expanding our data and analytics capability. Over the last few years, we've created a global omni-channel single-customer view, built an outstanding analytics platform and developed a small but highly effective digital analytics and data science team. We've built a great capability in the digital part of our business and we're now ready to build on these foundations to make a quantum leap forward in the sophistication and breadth of data-inspired decision-making across the whole of Burberry. The fashion industry hasn't historically been at the forefront of data and analytics innovation but, at Burberry, we aim to change this...

You'll be joining a team with a hugely ambitious, well-funded and exciting roadmap in a role with great scope to shape our data strategy. You'll be joining at the start of the next stage on our journey, so you'll have the opportunity to influence our plans as well as deliver them. You'll be implementing and using the most modern tools in the market with limited/no legacy technology and tools holding you back. You'll have a rare opportunity to apply analytics and data science in a creatively-driven business - combining art and science to create beautiful things. You'll be joining a team that is already using advanced techniques like deep learning, machine vision and AI to drive real value for our business. You'll be working for an organisation that is optimistic, positive, tolerant and respectful but also audacious, ambitious and driven. You'll be working with and supported by an amazing Data Technology function that is a true partner in delivering our strategy. You'll find yourself a team that is passionate about, and invests heavily in, training and development. And finally, you'll be working on a global scale but in a company small enough that everyone can have their voice heard and make a difference.

Does that sound exciting?

We are recruiting a Customer Journey & Product Analytics Manager to join & lead our expanding team.


  • People Management: You'll manage and develop a team of analytics professionals
  • Delivery Management: Value-led prioritisation of your team's work and ensuring excellence in day-to-day operational and project delivery.
  • Insight Delivery: You'll be directly leading on the delivery of important/complex projects - leading the analytical effort, synthesising key insights, creating the narrative, and recommending our forward strategy.
  • Subject Matter Expertise: To be successful you must be experienced with survey, qualitative or unstructured data analysis including sample size and significance. You'll drive the design and execution of survey-led data collection focused on the digital and physical customer experience. Analysing feedback through a mixture of bespoke tools and standard analysis techniques using Python and SQL.
  • Customer Journeys: Taking a customer perspective you will use the tools available to identify and analyse key customer journeys through the Burberry omni-channel touchpoints.
  • Insight Delivery: You'll be directly responsible for extracting, manipulating and, crucially interpreting the wealth of information available to inform the business on key customer journeys.


  • Bachelor's degree or above in a quantitative, scientific or engineering discipline
  • Strong technical skills. Hands-on experience in the Adobe or Google Analytics suites would be highly valued, as would strong SQL/Python skills and ideally experience in using one of Databricks, Dataiku, BigQuery, ContentSquare.
  • Strong hands-on experience in techniques like forecasting, ABn testing, personalisation algorithms or customer clustering/segmentation and customer journey analytics.
  • Experience with survey design, deployment and analysis or associated disciplines like Principal Component Analysis, Key Driver Analysis, Conjoint Analysis.
  • E xperience in delivering a deep dive investigation on a complex/important topic - problem solving and working both independently and as part of a team to interpret and identify the key elements to be shared and communicated.
  • Good working knowledge of web, digital and emerging technologies - including media and ad tech platforms from the major players (including, ideally, China).
  • E xperience in leading the delivery of deep dive investigations on complex/important topics - triangulating multiple data sources and working with colleagues across various disciplines to pull together holistic insights and compelling narratives.
  • Experience in initiating and managing projects from brief to delivery and into BAU operations.
  • Very strong communication and written skills that combines a keen eye for detail with the ability to tell the bigger story.
  • Leadership and influencing skills.


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9009 || n/a ||

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