Senior Social Media Strategist
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 26 Aug 2021
View more
- Function
- Marketing
- Level
- Senior Manager
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Job Details
In this exciting role your expertise and ambition as a Senior Global Social Media Manager will help position Zalando at the intersection of fashion and culture, to generate brand advocacy and engagement. Your creative and strategic thinking will allow you to uncover unique insights and translate them into actionable and social-first campaigns
WHERE YOUR EXPERTISE IS NEEDED
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
WHERE YOUR EXPERTISE IS NEEDED
- You know one size doesn't fit all. A results-orientated and insight-led digital marketing leader with a demonstrated history of delivering successful, consumer-focused campaigns. Your passion for story-telling partners your ability to create imaginative - yet considered - content strategies.
- Be a leader. As a natural problem-solver, you'll be comfortable pitching a bold social media idea, built upon a sound strategic approach. You'll foster an environment where creativity, development and trust are paramount while acting as an ambassador for the team and its values.
- You don't keep up; you keep ahead. From pop culture to new platforms, you're naturally 'on it'. You know what people are talking about today and tomorrow, helping you to navigate the saturated world of social media, write strategic plans to create stand-out and purpose-driven work
- You remember we are still a business. Fashion is one of the most fun industries to work in, a company continually evolving, liberating and innovating, but it is still a business. You'll utilise strategic campaign planning to ensure measurable KPIs are met, including commercial targets, while also showing a strong understanding of analytics, managing stakeholders and partner relations.
- You'll be reactive and proactive. You'll know the cultural events and topics that matter to our audience - Pride, Black History Month, sustainability - and you'll share our support and vision around their cultural importance.
- 7+ years of experience in social media, creative planning, developing impactful, innovative strategies and content that gets people talking and gets quantifiable results against agreed KPIs.
- The skill to balance planning and activation - you'll have big, bold ideas with the executional experience to roll them out.
- Strong people management skills, confidence in developing a team and getting everyone to share a vision, playbook and strategy for different channels.
- Have experience working in fashion tech or retail, with expertise developing content strategies and campaigns for YouTube and TikTok a plus.
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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