Senior Media Strategist (m/f/d)-Zalando Lounge
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 15 Oct 2021
View more
- Function
- Marketing
- Level
- Senior Manager
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Job Details
The Media Strategist provides media strategy and planning to our Brand Marketing and digital marketing channel teams. Working closely with the Brand Marketing, Marketing Channels and Graphics and Content teams, they make decisions about how we can achieve our marketing goals across different digital channels using in-depth consumer and media knowledge.
As a senior member of the Lounge Demand team, you will have the ability to think creatively and push boundaries as well and be part of building a great brand across Europe. Naturally, you will be a team player who excels in a fast-paced and dynamic environment.
WHERE YOUR EXPERTISE IS NEEDED
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
https://www.zalando-lounge.de
Please note that all applications must be completed using the online form - we do not accept applications via email.
As a senior member of the Lounge Demand team, you will have the ability to think creatively and push boundaries as well and be part of building a great brand across Europe. Naturally, you will be a team player who excels in a fast-paced and dynamic environment.
WHERE YOUR EXPERTISE IS NEEDED
- Work closely with our Brand Marketing team, transform strategic business challenges into campaign objectives and establish the purpose of digital media for mid and large size campaigns
- Establish deep customer understanding and market insights to deliver data-driven solutions to specific marketing challenges
- Leverage consumer insights, market penetration rates, fashion category behavior, and offsite audience data to build data-driven media plans
- Define media flow with consumer touchpoints to show the end-to-end process of demand generation and customer acquisition
- Present sustainable media strategies to internal stakeholders to get buy-in
- Lead projects and part of the team´s work independently
- Collaborate across the Demand team and the broader Lounge business to deliver across key projects
- Partner with our Graphics and content team to ensure assets are in line with media strategy and communication guidelines
- Work with marketing channel teams to ensure delivery on campaign strategy
- Understand the key digital platforms and their advantages and be able to combine these with insights from market research, audience insights, technology, and fashion trends
- Connect with media partners and suppliers to keep ahead of the media industry developments and promote tests across all digital platforms
- Streamline and automate workflows and processes related to media strategy
- Plan and lead internal strategy workshops and training
- Working with our analytics teams, define KPIs and success metrics of media campaigns to measure overall media effect
- Results-driven and solution-oriented working style
- Strong digital media/market understanding across Europe
- Extensive previous media planning and strategy experience
- Media activation and steering experience
- Commercially driven
- Strong data understanding and analysis skills
- Client relationship skills
- Strong communication and client management
- Excellent presentation skills
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO LOUNGE
Zalando Lounge is an online shopping club for fashion and lifestyle products in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
https://www.zalando-lounge.de
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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