BRAND CONTENT & SOCIAL MEDIA EDITOR

We are seeking a highly motivated self starting individual to join the Marketing & PR team at Turnbull & Asser. The role will help represent the brand across all communications, with a particular focus on social media and with dotted lines into the Ecommerce & Creative teams

Key responsibilities: 

1. Copywriting

As the principal copywriter for Turnbull & Asser, you will be the voice of the brand across all channels, and act as gatekeeper for our Tone of Voice. This role will involve working with the Creative, Marketing, PR, and Ecommerce teams to write original copy and content, as well as to proof read and edit third-party contributions, including, but not limited to:

- Product descriptions for ecommerce

- Engaging copy for content-rich feature pages to support product launches, events and seasonal collections

- Generate and coordinate blog content, including basic html coding

- Social Media copy for Instagram, Facebook and Twitter, YouTube, LinkedIn and other relevant platforms

- Paid social media and Google advertising

- Press Releases & Event Invitations

- Email Newsletters

- CRM focused direct to consumer email templates for store associates to use

- Website meta data, SEO and front-end

- In-store POS

- Other ad hoc marketing communications e.g., customer letters, terms and conditions, affiliate & marketplace communication

- Attendance of brand-relevant events for the creation of content focused on the T&A lifestyle

 

2. Social Media Coordination

As Editor, you will be responsible for managing of the brand’s social channels, including but not limited to Instagram, Facebook, Twitter, LinkedIn and YouTube. Working closely with Creative, Marketing and Ecommerce, you will also develop channel strategy and play an important role in driving community engagement and platform innovation. As such, this role entails:

- Day-to-day management of social platforms, including responding to queries

- Proactive identification and implementation of appropriate opportunities to build and

engage audiences

- Populate, maintain and execute the social media content calendar, in alignment with

strategy

- Weekly analysis of platforms and performance, compiling and presenting findings

- Monitoring and managing social advertising and paid promotion, inc. shoppable posts

- Monitoring the activity and growth of competitor’s social channels

- In-store event coverage on appropriate social channels

- Continuous identification of opportunities to develop new & existing platforms

- Identify and engage with appropriate third parties to supplement the Social Strategy

- Assisting in defining and the implementation of the Digital Content Strategy

3. Content Generation [Nice-to-Have]

Working closely with Marketing and Creative, you will be tasked with creating engaging and relevant content to support the brand strategy. This includes

- Product and store photography

- Event Photography [inc. third party]

 

REQUIREMENTS

The ideal candidate will possess the following characteristics:

- 2-3 years’ experience of copywriting/journalism, preferably within a luxury menswear brand

- Experience of managing social media channels and content, inc. the formation, management and optimisation of paid campaigns

- An understanding of marketing – on and offline

- Ability to seamlessly integrate SEO into copy and content

- Be a self-starter who actively looks for opportunities to generate engaging content

- Experience generating content for a fashion/luxury brand would be ideal

- Be prepared to occasionally attend events outside of standard working hours

- Prior experience of Shopify would be a plus but not essential

- Previous experience of Hootsuite and Iconosquare would be a plus

- Experience in photography and basic photographic editing would be a big plus