Analyst, Digital Planning - Flex - 11215 Metro Pkwy

Recruiter
Chico's
Location
Fort Myers, Florida, United States
Posted
17 Jun 2021
Closes
02 Jul 2021
Ref
8052
Function
Marketing
Level
Manager
With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE:

The Digital Analyst will be responsible for assembling the data behind the digital commerce business and strategies. The Digital Analyst will partner with the Digital brand owners to identify key metrics and reporting cadence, then lead the building and maintenance of these reports. This includes reporting on key performance indicators, website traffic, site campaigns, user behavior and merchandise performance. This position reports to the digital planning manager and partners closely with the Site Merchandising, E-Commerce managers, CRM & Online marketing teams


FUNCTIONAL RESPONSIBILITIES
:
  • Own daily, weekly and monthly website and business report assembling
  • Develops and analyze reports in analytics platforms to address business needs
  • Assemble behavioral web analytics data to deliver insights, identify gaps in tracking for optimizations; marketing channel, user segment, page, clicks, heat maps, checkout funnel and path analysis
  • Work with the operations team to sync website analytics with backend distribution and identify actionable steps to remove inefficiencies
  • Create accurate and impactful presentations for executive distribution. Create data visualization and dashboarding deliverables
  • Drive analysis of impact after new updates across content or website features are released across the website
  • Develop self-service automated reports to address common analytic requests and help leadership stakeholders understand performance measured
  • Identify site requirement to ensure proper tracking of new pages and new marketing campaigns
  • Monitor and assemble data to identify business trends and customer behavior in ways that will drive actionable steps to grow the business
  • Gather business requirements from stakeholders and partner with manager to develop technical requirements for new functionalities in order to have report on relevant KPIs
  • Work closely with Business Integration and Google Analytics team to provide troubleshooting assistance for analytics reporting and bug fixes accuracy


QUALIFICATIONS:

  • Microsoft Excel Expert with success in maintaining and organizing data. Needs to be skilled in VLOOKUP formula development, pivot table generation, pivot reporting & build spreadsheet models. Proficient in dashboards and automated templates for use by lower level users of Excel
  • Bachelor's degree in business, information technology, economics or other quantitative field preferred
  • Deep understanding of Google Analytics for analysis, insight sharing and data presentation
  • Solid understanding of digital marketing tactics and their impact on web behavior
  • Ability to prioritize work and multi-task efficiently
  • Team player, willing to help out wherever needed
  • Strong written and verbal communication skills

*AR

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    Chico's FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.

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