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Ecommerce Director

Employer
Ulla Johnson
Location
New York City, New York (US)
Closing date
17 Jul 2021

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Function
Ecommerce
Level
Senior Manager

Job Details

The UJ Ecommerce Director oversees the ecommerce business and ensures that the client experience from product selection through to purchase, delivery and post purchase is met with the same instore brand experience. Ecommerce Director is responsible for the overall management of the website, digital marketing, email marketing, CRM, analytics, 3rd party management and ad hoc initiatives. This role will require implementation of strategic digital initiatives. This individual must be able to think and plan strategically for the longer term, operationally deliver pragmatic solutions in the short term and act as an enthusiastic business partner. The Ecommerce Director reports into Senior Director, Merchandising and Planning.

Accountabilities:
 

  • Overall management of the website on a day-to-day basis, including, site operations, customer experience, merchandising, logistics and customer service.
     
  • Oversee all digital marketing efforts. Manage digital marketing agencies, develop and execute channel strategies, ensure marketing channel mix is optimized, that the budget is being properly allocated and that all creative is updated on time and coincides with overall brand messaging.
  • Manage email marketing program and CRM efforts to maximize lifetime value of existing customers as well as continue to acquire new customers. Create and manage a/b testing initiatives and segmentation strategies.
  • Support strategic initiatives of omni-channel journeys.
  • Recommend, implement and maintain accountability for sound technological solutions, ecommerce systems, products and services, etc. Initiate strategic enhancements / upgrades with business systems and workflows to improve process and efficiency.
  • Set KPI targets and create and prepare daily / weekly / monthly KPI reports in order to understand what’s driving the business and where changes need to be made. Make data driven decisions and recommendations to optimize the ecommerce business.
     
  • Develop new strategic initiatives that deliver growth.
     
  • Accountable for managing and maintaining the ecommerce budget.
  • Lead and manage the ecommerce team and all third parties.
  • Monitor industry developments and best practices in the luxury space.

Company

Born and raised in Manhattan, the daughter of archaeologists, Ulla Johnson honed her signature style between the streets of New York and the far-flung destinations of their family travels. Her eponymous line, founded in 1998 just after her graduation from university, immediately caught the attention of the fashion press. Growing from a handful of directional boutiques and with an early endorsement from Barneys New York, Ulla Johnson’s collection has gained a dedicated following and the support of retailers across the US, Europe, Australia, and Asia. She has never wavered on her steadfast attention to the details of construction that have become her hallmark, basing each of her collections on a foundation of natural fibers, beautiful finishing, and ease of fit and form.

The Ulla Johnson label has become synonymous with custom prints, intricate embroideries, and fine tailoring, all of which have earned her a loyal and global customer base. With the introduction of a shoe collection in Fall 2013, the line now encompasses a full range of product categories sourced and produced worldwide with an emphasis on artisanal and handcrafted processes.

Company info
Location
New York
10012
US

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