Senior Associate, Marketing & Digital - Tory Burch Foundation

JOB SUMMARY

JOB DESCRIPTION

COMPANY DESCRIPTION

Founded by designer Tory Burch, the Tory Burch Foundation is a 501c3 nonprofit organization that empowers women and entrepreneurs in the United States by providing access to capital, education and digital resources.

ToryBurchFoundation.org

@ToryBurchFoundation

POSITION OVERVIEW

The Tory Burch Foundation is looking for a skilled marketing generalist and project manager who understands the landscape of digital. The Senior Associate should have a strong foundation in brand campaigns, managing agency partners, social media platforms, content marketing and brand building. In this role, you will report to the Director of Marketing and Digital and will be responsible for working with a small team of freelance creatives, outside vendors and partners as well as content and program partnerships. You will be expected to deliver a first-class branded experience across the Tory Burch Foundation's digital channels, virtual programming for entrepreneurs, social media, website, special projects and campaigns.

RESPONSIBILITIES

Project manage with excellence:

• Serve as the day-to-day lead for marketing activation overseeing execution of initiatives and managing project timelines, budgets, resources, and prioritization
• Work with a small team of freelance designers to produce social media, website and all creative content digital, print and beyond
• Execute projects with excellence and seamlessly work cross-functionally to deploy in timely manner
• Work on and ensure smooth execution of the creative process for all program collateral, digital assets, print, video and photography
• Support with management of special projects as needed for out of home campaigns, paid social, printed collateral, product and other initiatives
  

Share our value digitally:

• Execute the content strategy in collaboration and at the direction of the Manager of Communications for digital channels
• Manage digital community by posting on all social media platforms, commenting and engaging with virtual community
• Drive email marketing strategy, coordinate creative and deployment with key stakeholders and vendors
• Ensure website communicates relevant information and is representing the brand initiatives, manage digital tech stack and functionality to deliver the best user experience
• Monitor and report on analytics across all digital channels to drive organizational growth
• Innovate new and different media platforms to spread outreach and awareness

Manage the brand presence:

• Maintain the brand identify across all channels
• Assist in the planning, ideation and execution of digital and marketing initiatives and special projects
• Analyze metrics to propose effective strategies for growth
• Create reports and presentations for business partners
• Conduct research and competitive landscapes for key initiatives
• Other duties as assigned by manager

Qualifications:

• Experience working in brand marketing, agency or in house
• Thrive in an entrepreneurial, fast-moving environment and are open to change
• Ability to work independently and take initiative
• Creative problem solver
• Detail oriented with excellent communication skills
• Clear focus on delivering results
• Passion and knowledge of women's empowerment space
• Team player with a positive attitude
• Highly proficient in using social media platforms: Instagram, YouTube, Twitter, Facebook, and LinkedIn
• Experience with WordPress, SailThru and Google Analytics
• Basic understanding of search optimization

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .