PR Junior Assistant

JOB SUMMARY

The PR Junior Assistant will support the Sr Manager, VIP & Influencer Relations. This is an exciting role for someone with at least one year's experience in Fashion PR to support the delivery against Tory Burch Europe's Public Relations strategy.

JOB DESCRIPTION

RESPONSIBILITIES:

The main focus of the role will be to support the following PR/Influencer areas:

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  Assisting on day-to-day tasks around execution of global strategy for celebrity/influencer activity;
  
  
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  Coordinating all sample management for Europe and Middle East VIP and influencer activities, including sourcing from global sample sets, send outs, follow ups, feedback and managing returns;
  
  
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  Assisting with local VIP and Influencer fittings;
  
  
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  Establishing and nurturing key talent and influencer relationships, including direct with talent, agents, management, stylists but also industry creatives and photographers;
  
  
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  Assisting on execution of monthly gifting programs, including product ordering, packaging and arranging local couriers;
  
  
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  Monitoring and tracking VIP and influencer coverage both online and in print;
  
  
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  Continuously tracking and reporting on ongoing industry events and news;
  
  
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  Monitoring talent and influencer results, assisting with compiling reports and gather analytics data
  
  
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  Assisting with planning and execution of seasonal and local brand events such as VIP and influencer attendance at the NYFW show, new product launches, seasonal dinners etc.
  
  

EDUCATION & PRIOR EXPERIENCE NEEDED

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  Minimum 1 year Press office experience;
  
  
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  Experience working within a luxury fashion brand (Desirable);
  
  
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  A strong interest in fashion and fashion publishing,
  
  
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  Well versed in influencer industry and various social media platforms;
  
  
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  Degree educated (or equivalent);
  
  
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  Computer Literate (MS Office; LaunchMetrics);
  
  
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  Ability to take ownership of projects and work collaboratively with the wider team to support the PR function;
  
  
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  Organized and time efficient, proven experience of meeting deadlines;
  
  
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  Excellent attention to detail;
  
  
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  Exceptional communication skills;
  
  
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  Ability to lift and carry samples/boxes in order to manage all courier logistics;
  
  
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  Must have experience of sample management.
  
  

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .