Senior Manager, Retail Marketing

JOB SUMMARY

The Senior Manager, Retail Marketing will work as a key player on the Integrated Marketing team by developing and implementing 360 seasonal plans to support key brand and product priorities within our retail network. In partnership with the North America Retail team, this leader will also drive the execution of key annual retail strategies to drive traffic and conversion in our stores and deepen customer engagement and loyalty.

JOB DESCRIPTION

RESPONSIBILITIES

• In partnership with Business and Integrated Marketing leadership, drive the execution of key annual retail marketing strategies - from initiatives design to implementation and assessment of results.
  • Implement scalable online to offline traffic-driving tactics in partnership with the Digital Marketing team
  • Identify and execute on opportunities to evolve store experience and services to drive customer engagement in collaboration with the Retail Operations and Strategy team
  • Work with CRM and store training teams to deepen clienteling practices and drive customer loyalty and frequency
• Lead the seasonal 360 marketing planning process for retail stores
  • Identify key retail marketing tactics to support seasonal brand and product priorities
  • Develop seasonal retail activation plan and briefs for Creative Services and marketing channels leads in collaboration with PR/Events, Store training, CRM and Visual Merchandising
  • Oversee implementation of 360 marketing plan from development to execution and hindsight, and leverage learnings to inform future seasonal planning
• Support and scale local marketing efforts to drive community engagement
  • Develop materials and tools to support store-led marketing programs
  • Organize best-practice sharing across stores
  • Collaborate with stores leadership to identify and test new tactics and scale if successful

• Prepare and deliver presentations for a variety of audiences, including senior leadership.
• Nurture and develop a team of supporting roles

DESIRED ATTRIBUTES

• 5+ years of experience in a multi-channel marketing role.
• Strong understanding of digital - online marketing/e-commerce experience is a plus
• Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis.
• Strong analytical, project management and communication skills.
• Highly creative and can develop new ideas to be a leader in the industry
• Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment
• Ability to identify and develop relationships with key internal and external partners.
• Desire to develop talent and foster growth among junior team members.
• Adaptable - Change before you have to
  • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
• Entrepreneurial Spirit - Own it
  • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
• Collaborative - No "I" in Tory
  • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
• Client & Brand Focus - Put yourself in Tory's shoes
  • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
• Live the Values - Being "Buddy"
  • Keeps the "Buddy Values" alive: Honesty + Kindness, Passion + Humility, Integrity + Compassion, Excellence + Humor. - It's not just what you do, but how you do it - Contributes to a positive and productive environment
• Functional Expertise - Know Your Stuff
  • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .