Online Trade Marketing Manager - Fixed Term Contract (up to 6 months)

Recruiter
Gap
Location
United Kingdom
Posted
23 Jun 2021
Closes
22 Sep 2021
Ref
355924
Level
Manager
About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots whilst always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the role

Based in London, the EU Online Trade Marketing Manager is responsible for devising and reviewing Gap EU's online promotional marketing activities aligned to the overarching omni strategy and plans. This position reports into the Senior Manager, EU Trade (based in London) and works in close partnership with the Online Marketing Manager, Promo & Audience Experience (based in San Francisco) to brief in promo requirements to execute.

What you'll do


  • Support the Senior Manager EU OMNI Trade to develop the strategy and creation of the omni and online promotional marketing plans, partnering closely with company planning, buying teams and production.


  • Work closely with company planning to review performance and collate weekly business reporting and additional reporting as needed


  • Brief in all elements required to execute promotions across email, site and social to the Online Marketing Manager, Promo & Audience Experience and SF production team


  • Review creative concepts and QA final proofs in an accurate and timely manner


  • Responsible for ensuring terms and conditions are accurate and up-to-date with legal requirements, working closely with the legal team


  • Develop a A/B testing plans, recap performance and leverage learnings to inform future marketing strategies and drive channel innovation


  • Work with the Senior Manager EU OMNI Trade and Trade Marketing Co-ordinator to identify opportunities for omni-channel promotional alignment and how to execute


  • Partner with the wider marketing team to align promotion strategies with product and brand content


  • Liaise with other market commercial planning teams to share best practice and innovation


  • Develop strong relationships and collaborate with cross-functional partners.


  • Be a solutions-oriented, self-starter; highly responsive, accountable and flexible to meet business needs.



Who you are


  • Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects


  • Commercially minded, able to analyze performance and make strategic recommendations to drive the business forward


  • Customer-centric and has a passion for creating promotional marketing campaigns that are localized to the market


  • High attention to detail


  • Audience experience and data analytics experience is essential'.


  • Tremendous organization and process management skills


  • Strong analytical skills and strong knowledge of excel are a must; experience in Omniture a plus


  • Strong written and verbal communication skills with the ability to glean insights and tell a story from the data


  • 5+ years of marketing, company planning/finance, agency/consulting, or buying/merchandising experience a plus


  • Experience working with cross functional teams


  • Customer focused mindset


  • Able to work flexible hours to facilitate regular connections with San Francisco and New York



Benefits at Gap

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, 30% off at Gap Outlet, and the ability to purchase discounted merchandise during international travel at Banana Republic, Athleta, Intermix and Old Navy.
  • Pension schemes available, depending on role.
  • Market-leading private medical healthcare and well-being programme.*
  • Voluntary medical cash plan open to all employees.
  • Performance-related discretionary bonuses.*
  • Access to our Employee Support Programme for overall well-being.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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