Sr. Manager Content Strategy

San Francisco, California
29 Jun 2021
08 Sep 2021
As the Senior Manager of Content Strategy, you will be responsible for building the content strategy for TRR with the mindset of "consignor and customer first" to deliver the right content at the right time. Your goal will be to drive KPIs and remove friction but also balance brand; ultimately, creating a delightful experience for all our members. You are highly strategic, collaborative, creative and have strong business acumen. You understand how content can achieve measurable business and communication goals. You'll lead the site content building process across teams - brand creative, site merchandising, merchandising, web design and marketing. You will define, manage, and own the site content strategy, and you'll be comfortable to roll up your sleeves to create a best in class online experience. You will be a collaborator, problem solver, idea generator and storyteller with a firm understanding of user experience and search engine optimization (SEO).You will provide weekly content performance reports and facilitate optimization and promotion efforts to improve performance. Clearly communicate what is working and not working to educate cross-functional teams. Implement standards, systems, best practices and templates for content.

What You Get To Do Every Day
  • Define, refine and optimize The RealReal selling, shopping and overall digital experience. Analyze and report out on all content campaigns
  • Plan and execute digital content strategies that will meet and exceed sales and supply goals ensuring the right content is in the right place at the right time for the right segment and establish best practices 
  • Partner with marketing on audiences and traits to build the content needed for personalization across the site - ensuring the journey is consistent in all digital channels
  • Drive the site campaign and content calendar by testing, learning and optimizing at every step
  • Provide regular updates to key stakeholders with content and creative reviews, results and upcoming plans
  • Keep all content and merchandising metrics up to date and work with cross functional partners to ensure relevant content, and assets are delivered
  • Clearly communicate what is working and not working to educate cross-functional teams through weekly reporting of KPIs on all site content

What You Bring To The Role
  • Bachelor's degree required; advanced degree a plus
  • 5-8 years of content marketing experience preferably at an online marketplace or online retailer
  • Experience with leading digital content campaigns
  • Analytical mind - ability to spot patterns and trends in content performance and data
  • Demonstrated success collaborating across departments and mobilizing content contributors and cross-functional teams 
  • Experience with analytics, CMS, and content operations tools such as Google Analytics, Amplitude, Looker and Wrike
  • Superior communication, organizational, and project management skills
  • Excellent presentation skills
  • 3-5 years of demonstrated experience managing a team
  • Outstanding research and analytical skills
  • Exceptional time management and organizational skills including the ability to meet external and internal deadlines is required.
  • Team player able to work effectively and collaboratively across all departments to meet goals and deadlines
  • Work effectively with and present to individuals at all levels

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 20 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our eight shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements. 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.   GHR3090