Senior Brand Marketing & Media Manager

An exciting opportunity has arisen for an experienced marketer to join the Tapestry Marketing team as theSenior Brand Marketing & Media Manager, working across our Tapestry teams. This pivotal role reports directly to the Tapestry Marketing Director and is the lead on all Brand Marketing and Media Buying for the European Markets, focusing on driving brand awareness and magic, localizing Global Marketing strategies and delivering results across a broad spectrum of business KPIs, both brand and commercial. Leading a team of four split across dedicated single-brand teams, the Senior Manager must have an outstanding grasp of Media strategy, omni-channel marketing best-practices and dynamic creative flair. Strong leadership skills and experience leading a team are key, with a focus on supportive autonomy and a talent for solution-oriented troubleshooting. Multi-tasking across high-profile business projects, and a keen ability to delegate will be crucial; as will the foresight to streamline processes and find economies across teams and with our partners, approaching our brand strategies through a Tapestry lens to maximize results.
The successful individual will leverage their proficiency in Marketing to...
- Lead the Tapestry Brand & Media team; strong organizational, motivational and interpersonal skills essential to help develop and drive an established team across both business & HR objectives
- Oversee and lead European Brand & Media strategies for Tapestry brands on an annual and seasonal basis; working closely with our media agency and the single-brand teams to deliver excellence from brief to execution, through to evaluation & learnings
- Guide, develop and steer the Coach & Kate Spade Brand & Media Managers with their daily executions and campaign deliveries, developing their skills and capacities, cultivating supported autonomy
- Be the in-house media expert with a comprehensive knowledge of planning and executing media strategies, with particular expertise and experience within digital channels, particularly paid social, and a sharp understanding of omni-channel ecosystems and an ability to deliver against multiple KPIs, balancing brand and commercial objectives
- Have an accomplished understanding of the needs and benefits of Data Driven Marketing and a clear direction on how to implement and drive relevant strategies across the team inclusive of detailed analysis for optimisation & reporting
- Act as the internal and external advocate for Brand & Media; positioning themselves as a point-person in region for Global and local teams, leading by example and working cross-functionally to drive projects forward and execute with excellence and precision
- Be a brand ambassador in all external partner relations, nurturing existing and building new relationships withpartners to champion Tapestry brands and deliver new opportunities, establishing a strong reputation amongst our local industry contacts
- Ensure each of our Tapestry brands' voice is consistent, distinct and optimized across all our activity (external & internal) and be both the advocate and authority for brand messaging
- Possess creative energy and flair to bring campaigns to life across the full-range of brand touchpoints, underpinned by a passion for the never-been-done before and for finding opportunities to localize Global initiatives with originality and magic - with the intention of bringing our brands to life for our local audiences in the most compelling way
- Think creatively about ways to extend the reach of brand campaigns and activities across all touchpoints, seamlessly integrating acquisition & retention tactics into seasonal plans and with an imaginative and innovative approach to third-party partnerships
- Manage the forecasting, investment and reconciliationof Brand & Media budgets for Tapestry brands
The accomplished individual will possess...
- Bachelors Degree with a minimum 6+ years marketing experience and a clear track record of managing media buying & planning
- Creative problem solver with strategic thinking skills and strong business acumen
- Outstanding communication, presentation and analytical skills
- Excellent organizational skills with great attention to detail
- Ability to multi-task and make prudent decisions under pressure and tight deadlines
- Experience in managing teams
- Able to work independently and as part of a team in a fast-paced environment
- Strong & proactive problem solving skills and self-motivating initiative
- Ability to build effective partnerships and interact successfully with diverse individuals at all levels
- Creative & forward thinking
- Experience of working with a global company/brand and in supporting the European market
- Knowledge of the fashion or accessories luxury goods market
- Ability to travel on an ad hoc basis throughout the year
- Highly computer literate, particularly in Word, PowerPoint and Excel.
An outstanding professional will have...
- Experience of working with U.S based head office
- Additional European language skills
Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/