PR Coordinator

ROLE: PR Coordinator

As part of the global PR team, the PR Coordinator will assist in delivering the public relations and influencer strategy, working to build brand awareness, create brand heat and meet commercial objectives.

The role includes but is not limited to:

• Support in the development and delivery of the Global PR strategy with a focus on UK and EU markets
• Sample management, including sourcing, send outs, tracking and managing returns
• Coordinate day-to-day tasks including request management and prioritisation, executing gifting programs, creative briefs, pitch decks, compiling reports etc
• Proactively seek localised opportunities that support the wider strategy
• Collaborate closely with the Brand Marketing, Digital Marketing and Creative teams
• Building and nurturing relationships with press, stylists, influencers and talent agents
• Monitoring and tracking press, VIP and influencer coverage
• Post campaign analysis and reporting
• Share regular updates with team on competitor activity and industry insights
• Act as an ambassador for the brand

You:

2+ years experience in a PR role (preferably luxury fashion)

An understanding of the evolving PR landscape across print, digital, celebrity and influencers

Experience in sample management

Proactive, self-starter

Solutions-oriented

Excellent verbal and written communication skills

UK/EU press contacts a bonus