Senior Manager Membership Analytics (m/f/d)

Your areas of responsibilities:

• Responsible for delivering data analytics services to all internal stakeholders as well as enabling them to make fact-based decisions
• Shape and lead the development of the digital analytics capabilities and products across membership, referral program and other digital related insights for product, marketing and commerce channels
• Based on multiple data sources, manage the generation of insights that helps to better understand our end-consumer, expand reach, media allocation, increase customer engagement and advocacy and ultimately drive sales
• Build and manage end consumer data infrastructure, segmentation, and dashboards from scratch
• Oversee the development of best practice guidance and their delivery to market in your area of responsibility to maximize the use of analytics capabilities
• Co-define membership related KPIs and reporting with acquisition and analytics team and develop capabilities of tracking and reporting 
• Be involved in membership targets setting and planning 
• People Management of one dedicated headcount for 2022

Your profile of qualification:

• Several years of experience in a similar role in the field of Digital Analytics, Consumer insights or Omnichannel Commerce (E-Commerce and own Retail); membership program experience would be a plus
• Highly numerate with the ability to understand and analyze data and produce actionable insights
• Extensive experience with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM)
• Extensive experience with dashboarding and visualization techniques
• Strong commercial knowledge and business acumen 
• Experience with meticulous data-based decision making grounded in consumer behavior
• Ambition and flexibility to build something new from scratch 
• Excellent communication skills and inspiring to bring together and influence cross-functional teams
• Fluent English language skills and willingness to travel between our Bayreuth HQ and our Munich office