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Manager Membership Acquisition (m/f/d)

Employer
Cybex
Location
Munich (Stadt), Bayern (DE)
Closing date
7 Aug 2021

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Function
Ecommerce
Level
Manager

Job Details

Your areas of responsibilities:

  • Create and drive the membership acquisition strategy from scratch to achieve short- and long-term ambitions, in alignment with company and Direct-To-Consumer strategy
  • Plan and lead key integrations of membership program to new digital touchpoints, such as online touchpoints (E-Commerce and brand site), existing and further mobile applications, offline stores as well as wholesale channels 
  • Plan and support key regional expansion of the membership program in European E-Commerce markets and later on in US and Asia 
  • Develop and support to establish membership partnerships (product and service) with other companies 
  • Create and build a membership acquisition calendar with monthly activations and growth targets 
  • Develop acquisition tools (benefits + events) and execute acquisition events as a cross-functional effort 
  • Collaborate with the membership analytics team to build membership acquisition reports including KPIs

 

Your profile of qualification: 

  • Strong knowledge and practical experience within the areas of Digital Activation, Omnichannel, Loyalty & membership engagement
  • Experience in leading new membership initiatives as well as establishing cross-company partnerships, preferred in sport goods, baby care, cosmetics industry
  • Proven track record of developing and managing loyalty or membership programs, preferably in an omni-channel environment 
  • Experience with meticulous data-based decision making grounded in consumer behavior
  • Ambition and flexibility to build something new from scratch 
  • Excellent communication skills and inspiring to bring together and influence cross-functional teams
  • Fluent English language skills and willingness to travel between our Bayreuth HQ and our Munich office

Company

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Company info
Website
Telephone
+49 (0)92178511-0
Location
Riedingerstr. 18
Bayreuth
Bayern
95448
DE

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