Ecommerce Email Marketing Manager

Recruiter
St. John
Location
Irvine, California (US)- Remote option
Posted
20 Jul 2021
Closes
20 Aug 2021
Function
Ecommerce
Level
Manager
Contract Type
Permanent

POSITION SUMMARY STATEMENT

The Email Marketing Manager oversees the entire email marketing channel of the St. John brand, and the digital marketing channel performance with a high level of energy and focus. Results-oriented, with a proven track-record of successfully developing, implementing, and scaling email marketing as well as SMS programs for Ecommerce to expand its scale and scope to meet St John’s strategic vision.

 

Inclusive but not limited to, email strategy, calendar development, extensive use of triggered segmented campaigns to provide targeted email communications, customer retention programs, circulation, personalization, and optimization presenting subscribers with highly relevant messages at each point in their lifecycle.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Develop and implement email marketing strategy, drive email list & revenue growth, profitability across Ecommerce, brick and mortar retail and outlet store sales channels
  • Own all aspects of the email program, from creative ideation to post-analysis with recommendations for improvement
  • Manage email campaign marketing across all subscriber and customer touch points for both triggered and mass emails
  • Within the Listrak platform manage ongoing daily email operations, including directly setting up and scheduling email deployments, as well as troubleshooting to appropriate remediation
  • Produce highly relevant email communications by identifying optimal segments that are tailored for each specific audience by working closely with sales and marketing teams
  • Ensure prompt, accurate, and error-free communication with customers to build loyal relationships, & minimize unsubscribes in order to achieve retention performance goals
  • Systematically identify and develop elements that drive optimal performance, including email layouts, subject lines, content, and landing pages with A/B Testing for successful deployment
  • Manage trigger email campaigns throughout the customer lifecycle to maximize sales
  • Carry out segmentation of the database and implementing remarketing strategies
  • Ensure all email campaigns comply with current email best practice in the industry
  • Analyze, report and consistently optimize Email channel performance
  • Work with leadership to determine goals; report on sales revenue generated from email marketing efforts
  • Manage and report the forecast of email volume, email cadence, including monthly/weekly/daily forecasting
  • Track and report on email campaigns in order to guide improvements and benchmark campaign performance, monitoring performance on regular basis
  • Optimize daily batch/blast emails as well triggered personalized and segmented email campaigns
  • Maintain email and SMS database, and list growth as well as conceptualize and support in-store subscriber growth initiatives
  • Email project management across all phases of production, including calendar, concepts, brief creation, and creative including coordination with Merchandiser, Copywriter, Creative team, Designers, and deployment
  • Work closely with the Director of CRM to develop a clear CRM strategy
  • Work closely with the marketing team to communicate the optimal company branding through email and SMS channels
  • Oversee and report to the leadership the performance of other digital marketing channels currently managed by external agencies

 

SUPERVISORY RESPONSIBILITIES

This role does not oversee any direct reports

 

MINIMUM QUALIFICATIONS:

COMPETENCIES:

Analysis Skills

Critical Thinking Skills

Problem Solving Skills

Collaboration

Adaptability

Embrace change

Testing

Team focused

Decision Making

Results Oriented

Communication

Initiative

 

 

Education/Experience:

  • BA/BS or Master degree in Marketing, Economics, Management Information Systems
  • Minimum 5 years of digital marketing experience in Ecommerce with a proven track record in driving customer retention and revenue growth
  • Minimum 3 years of professional experience in Email Marketing
  • Strong business acumen with understanding of online retail consumer behavior experience in enterprise ESP email marketing platforms: (Listrak (a Plus), Salesforce Marketing Cloud, Responsys, Bluecore, Bronto)
  • Computer Skills: Dreamweaver required (HTML Coding Preferred), Photoshop required, Microsoft Office Suite (Word, Excel, PowerPoint), Nosto (a plus)
  • Demonstrated project management experience and ability to manage multiple projects.
  • Retail/Ecommerce experience required; women’s fashion apparel and luxury experience highly preferred