Campaign Manager

FIGS is seeking a Campaign Manager to join our growth and acquisition team with strong knowledge of offline media channels (ie - TV, OTT, OOH, audio, podcast, etc) . This person will report to the Sr. Director of Growth and Acquisition. As a key member on our team, you will be responsible for trafficking assets, campaign execution, creative reporting, innovative A/B testing, making data-driven campaign optimizations, and conducting cross-channel and cross-platform analysis to drive new customer growth. You will be part of a very fast-paced and exciting organization that is recognized for its fresh, innovative and creative branding.

KEY RESPONSIBILITIES:

• Drive offline media planning and lead agency partners to ensure execution of offline media strategy
• Manage performance measurement and optimization across offline media (TV, OTT, CTV, OOH, audio, podcast etc).
• Budget forecasting & reconciliation of all offline media buys
• Implement measurement approach and continue to A/B test new ideas and iterate on campaigns
• Performance analysis & reporting
• Plan and execute tests to scale campaigns and prove incremental lift
• Work with internal teams to coordinate timely and consistent delivery of campaigns with focus on technical execution
• Must be organized and detail oriented with great attention to accuracy
• Communicate offline strategy and results to channel owners to ensure all marketing tactics align with larger business goals
• Manage day-to-day relationship with external and internal creative partners including the planning and management of full timeline
• Coordinate with brand, creative, production, growth, and retention teams to drive new customer growth and to ensure campaigns are in alignment with brand positioning and long-term goals and initiatives

QUALIFICATIONS:

• Bachelor's Degree in a related field, or equivalent work experience
• 3+ years of experience in digital marketing with hands-on offline campaign management either in-house or at an advertising or media agency
• Familiar with a range of offline media channels (national and spot TV, digital, audio, OOH, etc )
• Familiar with basic online marketing concepts and metrics
• Ability to drive and manage both local and national strategies and plans
• A blend of creative and analytical thinking while being customer-focused and brand-obsessed
• Proven ability to work independently, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment

PREFERRED QUALIFICATIONS:

• 2+ year of DTC eCommerce experience
• Proficient with Excel and pivot tables and comfortable with large data sets
• Familiar with Google Suite
• Outstanding written, verbal, and presentation creation skills
• Self-motivated team player with excellent communication and organizational skills

A little bit about us...

The medical apparel industry is antiquated, highly fragmented and, until FIGS, was driven solely by low-cost providers offering a limited selection of poor quality products sold through third party distributors. FIGS is revolutionizing the medical apparel industry by creating the highest quality medical apparel in the world and by selling directly to medical professionals through our branded ecommerce site.

FIGS' foundation is built on product quality, and we have a relentless focus on three key areas: fabric, fit and function. We developed our proprietary, performance-oriented fabric technology to meet the demands of the medical profession. FIGS' Technical Collection fabric is wrinkle resistant, moisture-wicking, lightweight, breathable and offers four-way stretch. Our designs are tailored, sophisticated and innovative, incorporating features such as yoga waistbands, smart storage (pockets, zippers, hidden pockets) and inspirational sayings inside each garment that appeal to modern healthcare professionals.

By offering a branded and customer-centric online shopping experience, we are changing how medical professionals buy their workwear. Through our website, social media, and participation in medical conferences and events, we have built a strong following within the medical community and a meaningful connection with our customers, which allows us to understand their needs and to ensure that FIGS is continuously improving and innovating.

FIGS' Threads for Threads initiative is central to our mission. FIGS has donated hundreds of thousands of scrubs to healthcare providers in need around the world.