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(Junior) Media Activation Manager - ZMS

Employer
Zalando
Location
Berlin
Closing date
13 Aug 2021

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Function
Marketing
Level
Manager

Job Details

The Activation Management team owns the setup, optimization, and enhancement of media campaigns. Being at the forefront of delivery, this team owns the execution and realization of strategy and activation.

This team works closely with the Campaign Managers to ensure media is executed to our expectations across the entire media mix. With a passion for all things digital, the steering team works to enhance overall output with operational excellence and test and learn mentality.

As a Media Activation Manager you will execute integrated media plans and partnerships in collaboration with other team members and stakeholders. You will be the main point of contact for activations for some strategic partner brands across the sports and beauty category. Learn more about our Business teams here.
WHERE YOUR EXPERTISE IS NEEDED
  • Setting up, monitoring and optimization of media campaigns across different digital channels (including adjusting budgets/bids, altering targeting and refreshing creatives)
  • Optimizing inflight campaigns based on internal and external data points such as audience, device, location and time performance as well as other critical indicators
  • Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights
  • Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results
  • Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting)
  • Supporting the Partner Consultancy teams, clients and Campaign Managers, with ongoing optimization recommendations
  • Streamlining and automating workflows and processes related to campaign setup, optimization, and reporting
WHAT WE'RE LOOKING FOR
  • Minimum 2+ years of experience in digital marketing and client services. Previous agency, online publisher/sales house or retailer experience is a plus.
  • Hands-on platform knowledge (Smart.ly, Facebook Business Manager, DV360, Google Ads, etc.) and up to date knowledge on the latest media trends
  • Experience managing campaigns across the various channels and buying models
  • Experience with marketing automation practices and tools
  • Analytical thinking / result-driven and solution-oriented working style. Excellent prioritization and time management skills
  • Strong level of autonomy and decisiveness based on data
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Extensive onboarding, mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms* (*available in select locations)

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO MARKETING SERVICES
Zalando Marketing Services (ZMS) is the 360° marketing unit for Zalando's brand partners, connecting brands to consumers by offering a product suite which touches multiple marketing channels. We ensure a fully integrated media approach for our brand partners offering both creative production and marketing strategies that elevate onsite and offsite media. Holistic campaign implementation covers channels such as the Zalando website and app, social platforms (including influencer activation) and digital web placements; with our largest campaign activations extending to offsite events, PR, out of home, guerilla marketing and Addressable TV.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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