Influencer Marketing & Media Manager (m/f/d)

Recruiter
Aeyde
Location
Berlin (DE)
Posted
21 Jul 2021
Closes
21 Aug 2021
Function
Marketing
Contract Type
Permanent
Hours
Full Time

aeyde is a digital first, direct-to-consumer brand defining a new era of luxury. Based in the heart of Berlin, all our footwear and accessories are manufactured by family-owned factories in Italy. Our mission is to provide modern designs and enduring quality at an accessible price-point and to challenge preconceived notions of luxury by focusing on transparent pricing, sustainable sourcing, slow consumption, and minimal design. Working at aeyde, you will become an integral part of an international fashion start-up with many opportunities for personal development and the chance to shape a fast-growing brand.

Aeyde is looking for a passionate and data-driven multitasker working on influencer marketing and paid media partnerships to join the Global PR & Communications team.

Your Tasks:

  • Work on seasonal influencer planning and strategic goal setting
  • Analyse Influencer & media insights and suggest activations based on KPI and data
  • Design & implement affiliate influencer partnerships incl. planning & budgeting
  • Plan yearly strategic media route map (Websites, Print, Out Of Home) & draft budget
  • Assist global PR Lead in building and fostering the aeyde ladies community
  • Build & maintain excellent external relationships
  • Plan, budgetize & execute several product seedings per year
  • Leverage affiliate platforms and their insights
  • Work on press days, event production, seeding logistics and all global brand communications topics
  • Proactively optimize running processes
  • Reporting & tracking of outcome
  • Work closely with the entire Brand Communications, Content and Digital Marketing teams

     

Your profile:

  • 3+ years of professional work experience in the area of influencer marketing within the luxury fashion industry
  • Academic degree in Business, Marketing & Communication, Fashion, or other relevant fields
  • A creative mind who has a pulse on pop culture, fashion, and art
  • Highly analytical mindset with a passion for data
  • A strong communicator, relationship builder and good negotiator
  • A digital native who is social media savvy and experienced in strategic communication
  • Already has some national & international contacts within the fashion industry and among influencers & their agents
  • Excellent organization, communication and project management skills
  • Excellent command of the English language and German skills are a strong plus
  • Computer literate: proficient in Excel, Word, Powerpoint, Google Drive + Docs
  • A proactive and efficient team player
  • Flexible and hands-on mentality with a strong desire to learn
  • Berlin-based or willing to relocate to Berlin 

     

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