Audience Growth Manager
Fast, dynamic and exciting, Citizen Femme is the destination for today’s female globetrotting audience.
Citizen Femme is looking for a dynamic Audience Growth Executive to deliver and constantly work on audience growth strategy across all digital platforms to the benefit of editorial, marketing and commercial content.
It is an exciting opportunity, with elevated and engaging narratives and strategies, to shape the CF brand. You must have a commitment and passion for digital media and a strong understanding of the landscape, with your finger on the pulse of digital trends.
Key Duties & Responsibilities
Strategy creation & execution of data-driven growth tactics to increase readership, social engagement, video views, podcast listens and untapped audiences.
Understanding the target audience and making meaningful differences to increasing the publication’s awareness and listener figures.
Grow engagement and traffic from social media channels combining a data-informed approach with the individual Citizen Femme editorial voice
Act as the team’s eyes and ears on social, SEO and all analytics platforms, alerting the team to breaking events, trending topics and feeding into the editorial workflow to maximise traffic
Own and lead regular analysis of citizen-femme.com articles, feeding back to the Editor to optimise existing content and future output
Work with the Editor on the forward-planning process through the curation and expansion of our data-aware calendar of seasonal topics for both audience development and commercial gain
Harness the power of social media and SEO to guarantee the success of native advertising and creative campaigns
Essential Skills & Requirements
Brilliant written and verbal communication skills with excellent attention to detail
Mastery of social media channels and platforms including Facebook, Twitter, Instagram, Pinterest etc
Proven experience using and acting on data collected from key analytics tools: Google Analytics, Twitter Analytics, Facebook Insights, YouTube Analytics and others Proven ability to “bring data to life” through visualisation software (Tableau, Excel etc), dashboards or other means
Absolutely must have an entrepreneurial spirit, strong work ethic, inquisitive approach to everything, and an insatiable desire to be a part of a growing and creative digital company.