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Ecommerce Site Sales Manager

Employer
Miista
Location
London (Central), London (Greater) (GB)
Closing date
22 Aug 2021

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Function
Ecommerce
Level
Manager
Contract Type
Permanent
Hours
Full Time

Job Details

Job Description

We are now looking for a commercially driven London based Ecommerce Site Sales Manager with a creative approach, who is passionate about fashion, culture, art and storytelling our brand projects across all our website touchpoints, and newsletters, leading all critical aspects of www.miista.com brand’s site experience.

This role will be leading on-site conversion funnel by both strategizing product merchandising and content distribution to create a cohesive consumer journey that optimizes site engagement, product discovery, conversion and overall consumer experience via high-touch storytelling and merchandising.

The eCommerce Merchandiser Manager will oversee new product launches, leveraging product insights, and overall sales data to make strategic product placement and content distribution decisions within the site orientated to sales results.

Main Responsibilities:

  • To lead and plan short and long-term strategy and execution of Miista.com content placement and visual merchandising to drive the eCommerce business while ensuring best possible customer experience. Both tasks must be performed after an informed analytical research of ecommerce flows and having identified the room for improvement on each occasion.
  • With the Marketing team, participate in the development and implementation of the strategy for eCommerce new product launches, including engaging site content, unique storytelling, and merchandising tools, based on product positioning, target audience, and storytelling needed throughout the consumer journey.
  • To visually merchandise the website’s categories weekly according to different campaigns under the direction of the Retail Merchandiser and based on informed analytical decissions.
  • To design the weekly newsletter promotions, in collaboration with the marketing manager and the copy-writter.
  • Working closelly with the Marketing Manager, the Social Media Manager / Content Manager and other departments to ensure Miista’s Ecommerce activities are aligned weekly with the general marketing calendars.
  • Responsible for maintaining the Miista’s brand personality throughout our website and Mailer campaigns, balancing the commercial attributes and storytelling.
  • To coordinate campaign concepts distribution on site with a focus on driving engagement and intent to purchase.
  • To be focused on customer journey and customer conversions funnels, while always alert identifying new areas to drive conversion.
  • In collaboration with the Business Retail Merchandiser, to manage the product merchandising visual strategy for the website, maintaining a strategic hierarchy based on mix of business, inventory, and brand priorities.
  • To track analytics, assess campaign effectiveness, and recommend optimizations based on performance.
  • To stay up-to-date and report on eCommerce trends, including best UX designed sites, merchandising tools, and applications from key competitors. Leverage consumer insights to drive opportunities.
  • Responsible for being on the lookout and testing site errors both on mobile and desktop and both communicating them to the developpers.

 

 

The Ideal Candidate Requirements

  • Passionated about digital technologies.
  • Knowledgeable about the creative process of Email Campaigns and working with varios visual formats, storytelling through text, imagery and video.
  • Acute understanding of digital sensibilities – SEO, and best practices for social, and email campaigns.
  • Good understanding on Email marketing tools – Klaviyo, MailChimp, etc.
  • Good understanding of the Shopify platform
  • Graphic design skills and good use of Adobe Creative Suit.
  • Passion for story telling and branding.
  • Collaborative mindset.
  • Results orientated.
  • Commercial aptitude and deep undestanding of customer behaviour
  • Product and content driven.
  • Have sensibility towards fashion and the luxury sector.
  • Ability to identify and track relevant community metrics – understanding of website traffic, and online customer engagement metrics.
  • Deep analytic mindset being able to spot and recognize flows.
  • Budget achieving oriented and sales driven.
  • Highly organized and driven with meticulous attention to detail.
  • Excellent communication skills – written and oral.
  • Attention to detail and ability to multitask.
  • Ability to work independently and across a team.
  • 3-5 years of experience in eCommerce industry, with most recent experience as eCommerce Merchandising Manager for a fashion brand and/or experience on website management, site merchandising, digital marketing and customer experience enhancement.
  • High level proficiency in Microsoft Office, specially Excel – high level of interaction with data and excel spreadsheets (knowledge of Google Analytics is a plus)
  • An understanding of the online interactive experience with a focus on conversion funneling and sales customer experience.
  • Experience working in a fast-moving entrepreneurial environment with competing deadlines and priorities.
  • Solutions focused approach.

You will be reporting into our eCommerce Director, and based in our East London Head Office.

As we are interviewing candidates on an ongoing basis, please send you application and CV as soon as possible.

Our Position: The Opposite Thing

Designed in London — Made in Spain — EU Sourced and Produced 

Miista upends the exclusionary practices of the fashion industry to show how we’re actually living now. Over the last ten years we are proud to have built a brand that through craft, our community, the risks we’ve taken and a sometimes bizarre willingness to laugh at ourselves, has made an elegant commitment to the alternative. A dedication to the opposite thing. 

What does that mean? That we’re happy to sacrifice profit and to subvert problematic fashion trends for women to create a product that has personality in addition to aesthetic value. A product that knows women don’t really shop using the search words ‘pretty’ now. If we were your friend, Miista would be the odd one at school who grew up and got an attitude and a sense of confidence. You know when it’s a Miista.

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