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Campaign Manager - Zalando Plus (m/f/d)

Employer
Zalando
Location
Berlin
Closing date
15 Sep 2021

View more

Function
Operations
Level
Manager

Job Details

Zalando Plus Campaign Manager (m/f/d)
As the Zalando Plus Campaign Manager, you will be responsible for end-to-end execution of all Zalando Plus benefit and marketing campaigns. This role will initially focus on campaigns for our recently launched Plus Early Access benefit, where Plus members can shop hot releases before anyone else. In the mid-term, the role offers plenty of growth opportunities as we aim to expand the scope to include managing the Plus marketing campaigns (e.g. Plus Cyber Week campaign) and new Plus benefits as they are rolled out.

This exciting role provides exposure to teams across Zalando, covering topics related to brand partners and their pinnacle fashion assortment, marketing and operations. We are looking for someone who is able to autonomously coordinate cross-functional stakeholders to deliver high quality, seamless experiences for our brand partners and Plus members. Please note, this is a business development role with an emphasis on skills related to strategic thinking, planning, and stakeholder mgmt and communications. This role does not require any previous experience in brand or marketing.

WHERE YOUR EXPERTISE IS NEEDED
  • Own, oversee, and manage the overall campaign calendar for Plus Early Access*, in conjunction with Markets, Supply (i.e. assortment & buying) and ZMS (Zalando Marketing Services i.e. our inhouse marketing & creative agency): define available slots within the context of the broader commercial calendar in each Plus market; Ensure suitable mix of campaigns (assortment tier, category, gender, lifestyle, customer type)
  • Drive alignment and coordination across multiple teams including ZMS, Marketing, Supply and Customer Fulfillment (i.e. operations) at all stages of campaign management from planning to execution
  • Monitor and steer campaign performance live in accordance with objectives and to ensure a great customer experience (e.g.monitor stock selling rates and guide marketing on adjusting their communication accordingly)
  • Drive continuous improvement of campaign process and effectiveness; Derive insights to inform future product development or market strategies
  • Identify and coordinate strategic decision-making from Senior Executives to unblock campaigns or align strategic direction


WHAT WE'RE LOOKING FOR
  • Things move quickly here, managing complex and interdependent projects excites rather than scares you, because you have strong project management skills, an entrepreneurial mindset with strong perseverance
  • You take ownership and work in a structured, independent manner
  • You have the ability to fly high and dive deep, catching important details to ensure a great customer experience whilst keeping in sight the strategic mission
  • You have strong communication and on-point writing skills and bring a start-with-a-yes attitude, effective at working with various stakeholders throughout the organization and building & maintaining good relationships
  • You think big and act fast, comfortably making or escalating decisions having in mind customer and business impact
  • You bring at least +4 years of solid work experience in campaign management or driving complex cross-functional projects with a proven track record
  • You are business fluent in English


PERKS AT WORK

  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms


We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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