Sr. Associate, Web Producer Content & Promotions

Tory Burch
New York, New York, United States
22 Jul 2021
17 Oct 2021

The Web Producer of Content and Promotions is responsible for bringing to life. Through cross-functional partnerships with creative, copy and buying teams, this candidate will produce monthly refreshes as well as promotional events and other special site executions in support of CRM.



  • Responsible for building out the site experiences for monthly refreshes, taking direction from the cross-functional airtable alignment meetings
  • Handle day-to-day site updates that include daily/weekly updates for upcoming emails and product updates on-site
  • Support the execution of US promotional events - including building out site experiences, creating promotional codes and ensuring successful execution on-site
  • Responsible for CRM event execution across both US and EU sites, including executing unique content in support of gifts with purchase, Birthday & Welcome promotions (including promo codes and disclaimers), and other CRM initiatives
  • Responsible for managing the site's top hat messaging, coming up with monthly messaging, executing and reporting out on performance

  • Daily QA sub-cats, shops, content placement; and more extensive QA when it comes to launching refreshes and promotional events (ensuring linking is correct across site content and that promotional events are working as expected)
  • Own capturing monthly site archives of the website + after special events
  • Aid in reporting out on site content performance, including performance of HP elements, content banners, 2x1s, 1x1s, etc.

  • Support the builds of site experiences for AB testing (helping create multiple versions of shops to test)

  • 1-3 years' experience working in ecommerce (retail a plus)
  • Experience managing Calendars, Promotions and Events
  • Website platform experience in Adobe Experience Manager preferred
  • Ideal candidates would also have experience working in:
    • Project management tools: Airtable, Jira & Confluence
    • UX Design Collaboration tools: InVision
    • Microsoft Office tools: TEAMS, Advanced Excel, Powerpoint


  • Adaptable - Change before you have to
    • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
  • Entrepreneurial Spirit - Own it
    • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
  • Collaborative - No "I" in Tory
    • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
  • Client & Brand Focus - Put yourself in Tory's shoes
    • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
  • Live the Values - Being "Buddy"
    • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
  • Functional Expertise - Know Your Stuff
    • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .

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