Head of Marketing - Pre Owned & Plus Marketing (w/m/d)

Recruiter
Zalando
Location
Berlin
Posted
23 Jul 2021
Closes
25 Nov 2021
Ref
3326383
Function
Marketing
Level
Manager
The Head of Marketing Pre-owned & Plus drives the overall Marketing strategy to execution of Plus and Pre-owned across our 23 Markets. As such you oversee the annual brand and marketing plan and bring it to life in coordinating our efforts and investments in large media campaigns, social and digital activations, PR, influencers, onsite content, direct marketing etc.

As we expand further into new Markets you will be focussed on delivering the best and most efficient plans to get Zalando to the position of The Starting Point for Fashion locally and building the local Plus & Pre-owned business from the ground up. You are doing so in collaborating strongly with our local Market and Category teams, the Pre-owned team, the Plus team and the Global Marketing team amongst others.

You are responsible for making Zalando's Pre-owned & Plus offering and the Zalando app more front-of-mind for consumers and driving our customers to come back often and whenever they think of Fashion & convenience.

This role will drive thought leadership on campaign strategies, audience segmentation, data driven plans, and will apply industry-leading thinking to deliver optimal program and business performance. Proven leadership experience is essential, along with strong knowledge and experience in marketing, business building and (digital) marketing strategies.
WHERE YOUR EXPERTISE IS NEEDED
  • Collaborate cross-functionally with relevant stakeholders and key teams to develop the Annual Pre-owned & Plus Marketing Plan. Partner with Market leads and Regional Marketing in developing key strategic approaches for the business.
  • Oversee the annual brand and marketing plan and bring it to life in coordinating our efforts and investments in large media campaigns, social and digital activations, PR, influencers, onsite content, direct marketing etc.
  • Drive the execution of our Zalando Pre-owned & Plus campaigns and communications with operational excellence and relentless pursuit of performance. Consistently deliver and drive new ideas and initiatives to improve commercial performance.
  • Work collaboratively across functions such as Markets, Analytics, Regional Marketing, Social Media, Marketing & Digital Experience to build strategies to improve the effectiveness of multichannel media programs
  • Enable holistic cross-channel strategies and activation plans of our communications, ensure highest standards are met and that business execution remains best in class.
WHAT WE'RE LOOKING FOR
  • 12+ years of progressive levels of responsibility in marketing management, planning, leadership, brand management. Ideally you have been in a product or brand leadership role for a consumer (digital) brand.
  • Business & analytical mind - Proven track record in developing and executing marketing strategies and expertise in reaching and engaging user/audience segments through a targeted strategy. Passionate about analysis, results and efficiency. Experienced in applying latest insights, data-analysis and KPIs to sharpen content and media strategies to drive reach, engagement and conversion.
  • Strong leadership & marketing expertise - You are able and familiar to manage multiple stakeholders effectively (locally and globally). You are a great leader and team player, capable of bringing a larger audience with you on the strategic journey you will create. You encompass an inclusive culture and team environment.
  • You are getting things done in a fast-paced ongoingly changing environment. You are a highly reliable business partner, passionate about your work and able to choose the right battles. You embrace and drive change and are always on the hunt for solutions and improvements.
  • Strong communicator - You have excellent English skills, and are able to communicate clearly with various stakeholders, able to bring people with you and to drive alignment.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Similar jobs

More searches like this

Similar jobs