Principal Experience Designer, Marketing - FARFETCH

UK London
27 Jul 2021
17 Feb 2022
Full Time
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.


We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.


Our London office is located in Old Street, London's tech hub, and is home to a broad range of teams including Commercial, Marketing, and Product. Our open plan space is ideal for collaborative working and sharing ideas, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events.


Reporting to the Director of Marketing Experience, you will lead the experience strategy, innovation, design and digital storytelling for FARFETCH Marketing programmes. Working within the Marketing Experience team you will create customer-centric solutions, informed by insights, from ideation to execution. Leading and collaborating with diverse multi-disciplinary teams to create on-brand and considered Marketing experiences. You will lead and inspire Designers and be an advocate for user centred design principles. You are a subject matter expert within Marketing Experience and across the business. Always advocating for the user and the end-to-end luxury experience. You will bring a passion for storytelling, a head for user experience and a love of design in everything you do.


    • Guide the experience strategy, concept and UX design across multiple projects.
    • Inspire a team of designers, sharing expertise and shaping and evolving the team
    • Lead projects from ideation to execution
    • Use user insights and data to better inform your designs
    • Create concepts, high-level designs interactive prototypes and express your ideas through customer narratives and digital storytelling
    • Facilitate focus groups, workshops and ideation sessions.
    • Partner with other departments to deliver projects and programmes across FARFETCH
    • Present and defend your work in regular creative reviews and programme presentations.
    • Lead and challenge the team to create an outstanding experience for our FARFETCH customers


    • You are proficient in Design and UX or the equivalent industry experience
    • Experienced working in a digital design agency or similar
    • Advocate for User Centred Design principles
    • Versed in design thinking and processes
    • You can provide experience design guidance and mentorship
    • Expert knowledge of relevant design tools like Figma
    • Enthusiasm for fashion and technology with cultural and industry awareness
    • Focused on data-driven insights

    • FARFETCH Equity plan
    • Annual discretionary bonus
    • Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
    • Critical Illness Insurance and Life Assurance
    • Access to Unmind: an independent and completely confidential digital mental health platform


    • FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

Ready to help redefine and evolve the way FARFETCH interacts with its customers? We are looking for a passionate and experienced UX Principle/Manager to join the Marketing Experience team to innovate and push boundaries in customer experience.${description2}

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