Senior Manager Global Social Media Strategy

Recruiter
Zalando
Location
Berlin
Posted
27 Jul 2021
Closes
03 Nov 2021
Ref
3326408
Function
Marketing
We want to capture people's attention across multiple platforms and to do that, we'll need you. You are a creative thinker who can build innovative social-first strategies that grow brand love and heat. You'll know the impact of every individual post while maintaining a holistic view of how social will contribute to broader business objectives. Your vision for our channels will align with our brand principles and purpose, while also resulting in engaging content that our audiences want to see, share and discuss.

You will have an in-depth understanding of all established social channels and their purposes, while also keeping an eye out for the next big thing. The ability to interrogate and challenge briefs and ideas will come naturally to you, as you go in pursuit of what you think is strategically appropriate for the brand.

Your expertise and ambition will help position Zalando at the intersection of fashion and culture, to generate brand advocacy and engagement. Your creative and strategic thinking will allow you to uncover unique insights and translate them into actionable and social-first campaigns.
WHERE YOUR EXPERTISE IS NEEDED
  • You know one size doesn't fit all. A results-orientated and insight-led digital marketing leader with a demonstrated history of delivering successful, consumer-focused campaigns. Your passion for story-telling partners your ability to create imaginative - yet considered - content strategies.
  • Be a leader. As a natural problem-solver, you'll be comfortable pitching a bold social media idea, built upon a sound strategic approach. You'll foster an environment where creativity, development and trust are paramount while acting as an ambassador for the team and its values.
  • You don't keep up; you keep ahead. From pop culture to new platforms, you're naturally 'on it'. You know what people are talking about today and tomorrow, helping you to navigate the saturated world of social media, write strategic plans to create stand-out and purpose-driven work
  • You remember we are still a business. Fashion is one of the most fun industries to work in, a company continually evolving, liberating and innovating, but it is still a business. You'll utilise strategic campaign planning to ensure measurable KPIs are met, including commercial targets, while also showing a strong understanding of analytics, managing stakeholders and partner relations.
  • You'll be reactive and proactive. You'll know the cultural events and topics that matter to our audience - Pride, Black History Month, sustainability - and you'll share our support and vision around their cultural importance.
WHAT WE'RE LOOKING FOR
  • 7+ years of experience in social media, creative planning, developing impactful, innovative strategies and content that gets people talking and gets quantifiable results against agreed KPIs.
  • The skill to balance planning and activation - you'll have big, bold ideas with the executional experience to roll them out.
  • Strong people management skills, confidence in developing a team and getting everyone to share a vision, playbook and strategy for different channels.
  • Have experience working in fashion tech or retail, with expertise developing content strategies and campaigns for YouTube and TikTok a plus.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

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