PR Account Director

K&H Comms
Notting Hill, London (Greater)
Salary + commissions
29 Jul 2021
29 Aug 2021
Contract Type
Full Time

Junior Account Director AD

Managing and leading multiple fashion (and some beauty) clients, being their first point of contact, whilst ensuring all brand activity is in line with their individual strategies, market priorities, budgets and key moments in the editorial calendar

Leading on regular catch-up calls and meetings to update clients on current PR activity and media feedback 

Building quarterly strategy and review documents for larger clients, presenting these to their internal teams seasonally

Building creative strategy proposals for all clients every six months 

Monitoring current affairs and industry news to ensure all brand activity is relevant and reactive

Compiling strategic media matrix’s and generating earned media coverage on key brand campaigns and launches 

Securing 1-2-1 appointments to introduce clients to key media, prompting coverage opportunities 

Securing and managing larger interview and profile feature coverage, supporting key spokespeople and brand founders (approaching multiple media outlets including print, online, social media, podcasts and broadcast)

Managing media and influencer paid partnerships in line with specific brand campaigns, ensuring content covers all key messaging

Developing elevated organic gifting initiatives for key press and influencers to prompt strong results amongst the competition 

Analysing insights as a result of brand activations, reporting key learnings for future reference 

Leading on events, from developing the concept, to booking talent and suppliers, guest list management, etc 

Meeting monthly and ad-hoc KPIs set for each individual client

Meeting regularly with key media to maintain strong relationships

Managing members of the team (Account Managers, Account Executives and Assistants) who predominantly handle and support with gifting, sample movement, product placement, news placement, asset management and projects 

Overseeing all coverage monitoring processes

Overseeing clients’ weekly strategy submissions Overseeing all reporting processes