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Digital Marketing Specialist

Employer
The Foundation
Location
Los Angeles, California
Closing date
30 Aug 2021

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Job Details

 

The Foundation, a globally recognized organization, known for having some of the most sought-after brands in fashion; brands include Kappa, Billionaire Boys Club, Ice Cream, and Midnight Studios. The Foundation is seeking an experienced Digital Marketer to join the Los Angeles office located in the Art District of Downtown. The Digital Marketing Associate will join a growing marketing team that oversees multiple active campaigns. Under the Digital Marketing Manager's supervision, will execute the development and implementation of SEO and SEM strategies for various developing brands. In this role, you will be responsible for paid and organic digital campaigns that focus on search position, conversions, brand awareness, and audience growth. The ideal candidate will be a strategic thinker who also can act as an individual contributor in a fast-moving team environment.

Responsibilities:

  • Develop and execute all keyword and contextual search strategies
  • Manage PPC campaigns, with a focus on executing bid strategies that maximize ROI
  • Develop and maintain an SEO roadmap, with guidance from the Marketing Manager

 

  • Plan, execute, and measure experiments and conversion tests
  • Works with Marketing Manager to leverage SEO findings to identify gaps in and improve content marketing efforts
  • Perform daily operations of accounts and campaigns, including keyword research, optimizations (bids, landing page, quality score, etc.), and refinement
  • Track, report, and analyze relevant KPIs for SEO and SEM channels
  • Keep updated on SEO strategies to stay within search engine guidelines

Qualifications:

  • 3 years plus experience in digital marketing or advertising
  • Bachelor’s in marketing, or equivalent in work experience
  • Proficiency with technical, on-page, and off-page SEO
  • Proficiency with PPC platforms (Google Ads, Facebook Ads)
  • Diverse and robust understanding of SEO and SEM tools, such as Google Analytics and Search Console
  • Strong understanding of Google Ads
  • Google Ads certification a plus
  • Strong analytical skills and data-driven thinking
  • Outstanding work ethic, with an ability to adapt to and prioritize multiple initiatives

Company

The Foundation builds and develops brands within fashion, home design, lifestyle, tech and food & beverage. The Foundation guides partners through every stage of the brand-building process. Whether partners are launching a new brands or energizing an established one, The Foundation will amplify vision and ensure its capacity for growth. Rooted in decades-long experience and relationships, The Foundation has the capability and expertise to bring all ideas to life. We are a one-of-a-kind organization providing efficient business and production solutions, go-to-market strategy, and stunning execution. 

Company info
Website
Telephone
212-575-2373
Location
2020 E 7th St
Rear Entrance
Los Angeles
California
90021-1302
US

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