PPC Marketing Analyst (Search Engine Marketing - SEM) - FARFETCH

BR São Paulo
03 Aug 2021
04 Jan 2022
Full Time
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.


We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.


Our São Paulo office is located in the heart of the city, a region full of cultural spaces and history. The office houses several different teams, from Operations to Technology. We have an auditorium where we can host presentations, lectures and fun activities!


Performance Marketing team is looking for a PPC Analyst (SEM) to work on implementation of our PPC marketing strategy. You'll work on a broad range of Paid Search Ads to reach goals of revenue and acquisition.


    • You will manage large budget on Paid Search and Shopping campaigns to achieve GTV growth against ROI and long-term profitability goals
    • Implement tests, collect and analyze data, identify insights to achieve profitable growth in Paid Search campaigns
    • You will work on cross channel sync projects for driving incremental GTV/Gross Profit
    • You will work with BI team on tech requirements and product features to collect data and use them in performance marketing. And also automate key marketing processes
    • You will manage tracking set up, feed management, and any necessary tech and creative requirements
    • Update reports and provide analysis around Return on investment, campaign performance and website traffic to improve all campaigns


    • Demonstrate a passion for e-commerce marketing and experience running successful Paid Search campaigns (from conception to execution)
    • You will have experience in a commercial context with an ability to analyze and draw insights from datasets
    • You speak fluent Portuguese and advanced English
    • Intermediate Excel skills (pivot tables, if, vlookup)


    • FARFETCH Equity plan and annual discretionary bonus
    • Life insurance, health insurance and dental
    • Gym membership, meal allowance and transportation vouchers
    • Nursery reimbursement
    • Special discounts at farfetch.com and brownsfashion.com


    • FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

Performance Marketing team is looking for a PPC Analyst (SEM) to work on implementation of our PPC marketing strategy. You'll work on a broad range of Paid Search Ads to reach goals of revenue and acquisition.${description2}

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