Head of E-commerce

Title:                             Head of Ecommerce

Reporting To:                 CEO

The Role

We are looking for a performance driven Head of Ecommerce experienced in building, leading and running all areas of ecommerce for a SME, focussing on UX, acquisition and creating an omnichannel experience whilst reflecting the core values and aesthetic of the brand.

Responsibilities:

• Responsible for Design, UX, Content, Product Upload, SEO, Navigation, Information Architecture, Online Technical Infrastructure (Platform, Store Fronts, Payment and Logistic systems), Performance and Functionality.
• Develop, implement and enhance the global e-commerce & digital marketing strategy and calendar.
• Deliver website performance and customer experience to increase engagement and conversion rates; drive revenue and profitability whilst ensuring it is fully aligned with the brand ethos.
• Manage the complete online journey from start to finish, from the product selection, campaigns and product imagery through to the packaging and delivery of the product and customer service.
• Manage and develop the Ecommerce Assistant and oversee the development agencies and warehouse team.
• Identify and implement new opportunities to drive sales, visibility and efficiencies through development and 3^rd parties.
• Alongside the Marketing Team, manage the execution of all online marketing initiatives to drive sales and acquisition including: paid search, socials, email marketing and retargeting. Determining key consumer targets, insights, needs, wants and behaviours through segmentation, ad strategy and funnel development.
• Provide all relevant reporting and analytics to team members, executive leadership and investors.

The Candidate

• Shopify Plus experience essential
• 4 years + as an Ecommerce Manager or equivalent
• BA or BS degree preferred
• Must be proficient in excel, google analytics and photoshop
• Self-motivated individual with analytical and problem-solving skills; a comprehensive understanding of retail and exceptional written and oral communication skills.