Director of Marketing

MZ Wallace is seeking a digital-focused strategic, creative, and entrepreneurial leader to translate broader business objectives into tactical marketing plans.  This person will lead a team of marketing and creative professionals in building, executing, and evolving all marketing strategies.  This role reports to the Chief Commercial Officer.

RESPONSIBILITIES

• Coordinate all marketing activities, including social/influencer, digital (search/social/display/affiliate), public relations, partnerships, events/activations, email, and creative services
• Establish brand voice and positioning that conveys inspiring brand purpose and functional/emotional product benefits through communications, design, content, and marketing
• Create innovative ideas to build continued brand awareness and establish MZ Wallace as a leading global accessories brand, capturing market share and delivering profitable growth
• Provide strategic direction and execute plans for customer acquisition, demand generation, revenue generation, segmentation/personalization, and loyalty/retention
• Expand the MZ Wallace global brand story through inventive and creative collaborations and partnerships worldwide
• Working with e-commerce team, optimize SEO, email and affiliate marketing, social media conversion, and SEM
• Define measurable KPIs and leverage analytics and customer insights to ensure all initiatives deliver thoughtful solutions informed by data
• Develop a dynamic world-class marketing organization to support and collaborate with sales and product teams in driving new revenue while delivering rich customer experiences
• Maintain brand standards across all channels by working with and offering guidance to management and leadership teams
• Engage and manage outside agencies, as needed

QUALIFICATIONS

• At least 6 years of experience in marketing
• Bachelor's degree in Marketing or related field, or equivalent experience
• Prior exposure to diverse areas of marketing strategy development, including customer targeting, brand strategy and brand architecture development, integrated communications planning, quantitative research, campaign measurement and optimization, and digital and social media strategy and analytics
• Experience across digital market/lead generation techniques
• Fashion/luxury retail/e-commerce and international experience preferred
• A passionate and sophisticated creative thinker with vision and impeccable attention to detail
• A resourceful, independent leader with a roll-up-your-sleeves attitude who thrives in a fast-paced environment
• A collaborative team player with excellent interpersonal skills
• Excellent verbal/written communication skills
• Superior time and project management skills
• Experience in managing high-performing teams

ABOUT US

MZ Wallace is an accessories company launched in 2000 by Monica Zwirner and Lucy Wallace Eustice, two native New Yorkers. From the beginning, their aim was to use great design and timeless style to create essential accessories that work for modern life. MZ Wallace accessories offer sophistication through both heritage and seasonal collections, and solution-driven style through innovative details, like lightweight materials and intuitively-placed pockets. Today Monica and Lucy remain true to their original philosophy—great design never goes out of style.  Our company culture is formed by our core values of excellence, learning, ownership, teamwork, results, and enjoyment. They guide us in creating a fun and fulfilling environment that produces great products for our customers and great opportunities for our team.

 WHAT WE OFFER

• Competitive salaries with annual bonus eligibility
• Annual performance appraisal & compensation review
• 401(k) with employer match
• Health, dental, and vision insurance
• Pre-tax transit accounts
• Vacation, personal, and holiday time-off
• Free and discounted MZW product
• Fully-stocked kitchen and weekly catered lunches
• Happy hours on our roof deck and seasonal team outings
• Continuing education
• Beautiful dog-friendly SoHo office