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Senior Marketing Manager

Employer
Alexa Chung
Location
De Beauvoir, London (Greater)
Closing date
27 Aug 2021

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Function
PR & Communications
Level
Senior Manager
Contract Type
Permanent
Hours
Full Time

Job Details

ALEXACHUNG is looking for an experienced Senior Marketing Manager, with an in depth knowledge of the digital landscape to take the lead in developing and executing successful, long-term marketing strategies that support key areas of the business with a focus on revenue driving initiatives.

This pivotal role within the business will be responsible for integrating an omni-channel approach to amplify our digital presence and create the ultimate brand and shopping experience for the ALEXACHUNG customer.

RESPONSIBILITIES
 

  • Serve as the day-to-day lead for marketing activities overseeing execution of brand initiatives, managing project timelines, budgets, resources alongside the Communications and E-Commerce teams.
  • Work closely with the Art Director on planning and development of all social media & e-commerce digital assets.
  • Work with the Communications and E-Commerce teams to develop and execute the content strategy for all brand digital channels in line with seasonal brand activity and focuses.
  • Act as conduit between E-commerce, Wholesale, Production, PR & Communications teams to coordinate and execute marketing plans that align for all areas of the business in order to deliver the best results.
  • Manage the planning, ideation and execution of special projects with relevant teams as needed for out of home campaigns, paid social, printed collateral, product, digital and marketing initiatives.
  • Maintain the brand identity and tone of voice across all owned channels.
  • Work with Communications team to create and manage the financial budgets in line with seasonal activity.
  • Work with collaborating brands on all marketing strategies and global brand initiatives alongside the PR Director.
  • Support the Head of E-Commerce in managing the external digital marketing agency and budgets on all paid social activity, briefing and assessing KPI’s of campaigns.
  • Manage digital community by posting on all brand social media platforms, commenting and engaging with virtual community, supported by PR & Marketing Officer.
  • Develop and drive email marketing strategy in partnership with E-Commerce team, ensuring website is representing all brand initiatives to provide the best user experience.
  • Monitor and report on analytics across all digital channels to propose effective strategies for growth.
  • Innovate new and different media platforms to further brand reach and awareness.
  • Create reports and presentations for business partners.
  • Create synergies with wholesale and develop a calendar aligning marketing and sales activities throughout the year
  • Stay up to date on digital marketing trends, social media, and technology developments to stay at the forefront of new technologies.
  • Conduct in depth research and competitive landscapes for key initiatives.
  • Work closely with PR Director and Art Director to manage and develop PR & Marketing Officer in supporting all day-to-day activity for the Communications team.
  • Work with the PR Director to approve and plan any marketing activity involving the time of the Creative Director to ensure alignment with wider personal press strategy and activities.

The Ideal Candidate

  • Minimum 4 years working in a similar role with manager level experience
  • Proven experience in successful marketing campaigns
  • Experience in managing paid media external partners
  • Data and insight driven approach to all tasks
  • A strong understanding of the fashion and retail landscape and calendar
  • Incredibly organised with excellent communication skills
  • A keen interest in cultural trends within the fashion industry and beyond
  • Proactive with bringing innovative and exciting ideas to the business
  • Adept at taking direction and applying initiative alongside wider team
  • Excellent written skills and experience in Adobe Suite, Excel and video editing software

About Us


Launched in May 2017, the London based advanced-contemporary womenswear brand ALEXACHUNG is the brainchild of Alexa Chung, the human, born in Hampshire, 1983. With nearly a decade's experience in designing clothes, curating capsules and being a front-woman for other brands, Alexa's idea of starting her own label has been warmly incubating in her mind for some time. 


ALEXACHUNG draws from and expands upon a much-lauded idiosyncratic sense of style, and extensive design, and creative direction projects. The model, muse and journalist distils over a decade of experience in the fashion industry, whilst navigating new territory to deliver a concise and curated collection packed with personality, humour and an innate understanding of the Zeitgeist. 


ALEXACHUNG presents two main collections, and multiple small capsule collections per year and is distributed through www.alexachung.com and sold in 30 countries.


ALEXACHUNG provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, disability, genetics, sexual orientation, gender identity or gender expression.

Company

ALEXACHUNG draws from and expands upon a much lauded idiosyncratic sense of style, and extensive design, and creative direction projects. The model, muse and journalist distils over a decade of experience of the fashion industry, whilst navigating new territory to deliver a concise and curated collection packed with personality, humour and demonstrating an innate contemporary understanding of the Zeitgeist. Launched in May 2017, the London-based advanced-contemporary womenswear brand ALEXACHUNG presents 4 collections a year and is distributed through www.alexachung.com and retailers such as Selfridges, Galeries Lafayette, Mytheresa, Matches, Ssense and Net-A-Porter. ALEXACHUNG provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
Company info
Location
London
GB

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