Senior Director of Integrated Marketing Campaigns

Tory Burch
New York, New York, United States
06 Aug 2021
24 Jan 2022

As part of the Integrated Marketing Team at Tory Burch, the Senior Director of Campaigns and Programs will drive the strategy, development and orchestration of our 360 marketing campaigns, from positioning through to campaign hindsighting. The person in this role will be equal parts strategist and creative problem solver, responsible for building breakthrough campaigns and marketing programs that attract and engage the customer through immersive storytelling, consistency of message and strategic amplification.

This individual will be highly collaborative and solution-oriented, synthesizing insights from diverse cross -functional teams to deliver marketing campaigns that are globally scalable and on-brand. Critical thinking, collaboration and project management skills are integral to this position, as is a proven ability to think outside and box and inspire cross functional teams to develop innovative solutions to unique business and brand challenges.


Campaign Development:

• Work with cross functional teams to gather and synthesize key inputs necessary to develop campaign strategy
  • Product : Partner closely with design, merchandising, and buying teams to align on key business strategies, product priorities, and positioning objectives
  • Customer : Collaborate with CRM and Analytics teams to determine customer lens and identify relevant insights
  • Marketplace : Bring in market trends and opportunities, competitive insights and customer mindset, hypotheses to shape campaign strategies

• Establish campaign objectives, key marketing strategies, and audience + channel choices
  • Author integrated marketing strategy for each campaign, driving creation of end-to-end campaign plans across marketing channels (Digital, Social, Site, Visual, PR, Email, Retail, etc.)
  • Develop all marketing and creative briefs for cross functional partners and agencies where relevant
  • Generate innovative campaign channel activation ideas to drive objectives

Briefing + Cross Functional Coordination:

• Drive coordination and implementation with cross functional teams to ensure tight development of tactical

plans back to overall campaign objectives by channel and region

• Provide thought leadership / lead brainstorms and working sessions to inspire channel and regional partners

to innovate and test new tactics and programs

• Ingest + synthesize channel plans from cross functional teams to ensure final campaign rollout hangs together

and delivers on overarching objectives

• Provide team with strategic leadership on smaller scale marketing programs

Campaign Execution Orchestration + Hindsighting:

• Drive all cross-team communication on final plans during campaign launch and execution phase

• Synthesize real time campaign + channel results against product performance and generate hypotheses for

executives and partners

• Lead pivot recommendations at different stages post execution, secure approvals on pivot strategies and

communicate broadly

• Establish and lead formal campaign hindsight process and work to establish clear benchmarks for campaign KPIs


• A passion for big ideas, and experience in creating world-class campaigns and customer experiences

• A strategic orientation with strong ability to set objectives, analyze tactics, and calculate ROI

• Creative problem solver able to think outside the box, develop innovative solutions that challenge the

status quo

• An obsessive interest in the customer's mindset, interests and values

• A collaborative mindset, with an ability to build and nurture strong cross functional relationships

• A deep understanding of the creative process, and an ability to effectively collaborate with creative


• A demonstrated ability to develop, coach, create focus and clarity in your team, communicate on

an ongoing basis to provide context

• Strong communication and presentation skills, and an ability to influence stakeholders

• Comfortable in a fast-paced environment and able to thrive amidst ambiguity

• Able to represent, nurture and sustain the Tory Burch culture and values:

• Show up with honesty + kindness

• Work with passion + humility

• Act with integrity + compassion

• Lead with excellence + humor

• 10+ Years of relevant experience in Marketing/Agency

• Fashion/Luxury/Merchandising experience a plus

• Experienced brief writer and ideas presenter

• Experience with localization and working with global teams


• Adaptable - Change before you have to
  • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities

•Entrepreneurial Spirit - Own it
  • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done

•Collaborative - No "I" in Tory
  • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach

•Client & Brand Focus - Put yourself in Tory's shoes
  • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers

•Live the Values - Being "Buddy"
  • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment

•Functional Expertise - Know Your Stuff
  • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice

•FOR PEOPLE MANAGERS: Team Builder - It's all about "We"
  • Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance

•FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life
  • Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .

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