Social Media Coordinator

Location
Shanghai
Posted
11 Aug 2021
Closes
23 Sep 2021
Ref
R883
Hours
Full Time
Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

SUMMARY
You will conduct the brand's social & digital platforms' performance in China, managing brand assets cross social accounts and search brand zone, developing qualitative contents with digital media & influencer, to strengthen the brand visibility and alignment cross all digital marketing channels. Work closely with China communication and central digital and CID team.

RESPONSIBILITIES
  • Assist formulation of digital marketing strategy and plans, explore content innovation across channels and ensure all social assets is on-brand and engaging.
  • To manage brand's owned social accounts content and followers' recruitment & management to ensure KPI delivery.
  • To build partnership with premier digital media and influencer to drive brand awareness and expand product visibility through partners' social & digital platforms.
  • Identify key social media platform & influencer for brand digital Ads & campaign & hero product promotion, to present the brand creativity and amplify brand awareness.
  • Stay acquainted with new social & digital platforms, web techs and digital marketing trends.
  • To proofread the online product content with global calendar and develop plan to drive traffic to e-comm business on daily & campaign basis.
  • Stand for brand protection and strong campaign presence on search brand zone, with coordination of e-comm PPC's practice.
  • Develop the brand zone on wechat eco-system to drive consistent traffic to brand wechat mini-program /wechat store and followers recruitment.
  • Develop functional analysis reports for all digital marketing activities, evaluate the results and conduct regular market study.
  • Liaise with global social media team and under supervision of APAC Head of Marketing &Communication to develop a content calendar for the social media channels that aligns with the brand's global marketing strategy, key activities, and local happening & events.
  • Other tasks assigned by needs.


QUALIFICATIONS
  • Bachelor's degree; Multi-Media; marketing / communication or any other related
  • Minimum 4-5 years social & digital media working experience and 2-3 years in luxury fashion and hands-on experience
  • Great content creativity both planning and execution, including video, animation, graphic and extra
  • Must demonstrate exceptional computer skills and software application such as Excel, PowerPoint, Word, photoshop and design (not top priority but ideal)
  • Attentive to details, well organized, able to prioritize tasks and respect deadline
  • Work independently with team collaboration spirit
  • Good interpersonal and presentation skills
  • Good written and conversational English


We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.

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