Head of Marketing (Interim)

Expiring today

Recruiter
OMNES
Location
London (Central), London (Greater) (GB)
Posted
18 Aug 2021
Closes
18 Sep 2021
Function
Marketing
Level
Manager
Contract Type
Permanent
Hours
Full Time


Main Responsibilities:

  • Define the annual budget and budget revisions for Marketing and social strategy
  • Set the marketing and social strategy
  • Establish and implement a complete and integrated / omni-channel marketing and social plan
  • Take ownership of development and implementation of the online and offline campaigns
  • Develop customer-centric event concepts which deliver on brand positioning and the strategy
  • Establish a key tone of voice
  • Periodic reporting: competition analysis, benchmarking and best practices
  • Build a CRM strategy and ensure the effective and efficient implementation of CRM campaigns
  • Set CRM KPIs and monitor performance of the CRM activities
  • Optimize OMNES’S visibility, at each door to deliver an on-strategy and consistent experience and brand image
  • Lead the team to ensure flawless implementation of marketing plans (budget, themes, timeliness)
  • Recruit, motivate, develop, coach and evaluate the team members to achieve targets
  • Business planning period: prepare and present marketing section of the annual business plan and quarterly review presentations to the brand board
  • Manage the budget in line with the marketing strategy

Requirements

  • Bachelor's degree in Marketing or relevant field. Master's degree is preferred
  • Minimum 8 years overall experience
  • Good understanding of retail KPIs, CRM
  • Excellent leadership and team management skills
  • Strong analytical and negotiation skills with commercial awareness
  • Highly organized and detail-oriented
  • Solution driven, resourceful, resilient, determined

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