Senior PR Manager France (w/m/d)

Recruiter
Zalando
Location
Berlin
Posted
18 Aug 2021
Closes
14 Nov 2021
Ref
3376727
Function
Marketing
We help liberate people through fashion, unlocking something in them they didn't quite see before, maybe you can do the same for us. Our story is exciting, but it's just getting started.

Our PR manager will keep us connected to the culture; working with press, opinion leaders and tapping into an existing black book of industry insiders to make us a brand that's beloved, a brand to believe in and the first place people think of for fashion inspiration.

Our vision for the future of fashion is an inclusive one and that starts with telling real stories to connect with real people. Every communication that goes out to your markets will be thoughtfully and commercially considered. How does it connect to or challenge your market? How does it push us ahead of the pack? This will be in your strategy from day one, seizing the opportunity to create the overall culture plan for France, and to feed that into a bigger, global picture.

WHERE YOUR EXPERTISE IS NEEDED
  • Get our story out there. Shaping the PR strategy for France and managing the execution of plans, you'll engage audiences with consistent storytelling that focuses on fashion and culture.
  • Cultivate collaborations. You'll know how global brands are being styled in your markets, but you'll go out and find local designers to work with. Highlight the skill and personality of your local market with homegrown haute couture and high-street looks.
  • Manage your market. You'll know what will interest local press, PR reps and contacts across your markets. Working seamlessly with them, you'll give them content they can't help but share. You'll know how to tailor content so it fits perfectly for them - you won't be happy trying to get one size to fit all.
  • Knowledge sharing and taking the lead. You'll work cross-functionally with other teams and agencies to understand and work in tandem with different content campaigns, identifying insights, opportunities and KPIs for local press activity and campaigns. You'll also be measuring performance of campaigns, communicating successes and strategies to stakeholders across the business.

WHAT WE'RE LOOKING FOR
  • Someone with 6-8 years of relevant work experience within PR management, having worked across fashion or culture.
  • You know why we do what we do - you can show experience in thinking strategically but acting practically, executing plans for local and global markets.
  • Someone committed to diversity and inclusivity - Everyone who works here must share our message of inclusivity and liberation through fashion. You will be an ambassador for this in your output and your internal conduct.
  • Someone with fearless communication - you'll also be a strong people communicator, addressing various stakeholders, press and industry figures, and your team.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

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