Marketing Executive

Recruiter
Cath Kidston
Location
London (Central), London (Greater) (GB)
Salary
Competitive
Posted
19 Aug 2021
Closes
19 Sep 2021
Function
Marketing
Contract Type
Permanent
Hours
Full Time

We are looking for an energetic, passionate Senior Marketing Executive to join to Brand Marketing team at Cath Kidston.  Reporting into the Head of Brand Marketing you will be a key part of the team responsible for campaign planning and execution both in the UK and International markets. This is an exciting opportunity to work in a global consumer brand.

Key Accountabilities & Responsibilities:

  • Support the Head of Marketing /Creative Director by
    • Project managing key marketing initiatives and campaigns from briefing to evaluation
    • Create Clear project briefs to define Key products and messaging.
    • Reporting regularly on the strength and success of marketing initiatives
    • Planning and executing a calendar of activity to drive brand engagement amongst the core customer demographic and to acquire and elevate new customers.
    • Managing the Marketing Activations calendar of Key Seasonal Stories and product launches.
    • Support revival of Cath Kidston in creation of Press & Brand activation moments and large scale press events.
    • Actively participate in brainstorming and Idea-generating sessions. Ability to partner with the Creative Team to develop ideas and compelling campaigns.  
  • Support the flagship store by
    • Planning and executing a calendar of world-class marketing activities to surprise and delight customers and drive footfall and sales
    • Identifying key opportunities to market to International visitors
    • Working closely with the store manager on opportunities to target local businesses
  • Actively seeking new opportunities in the UK to engage existing and potential customers with our brand
  • Partnering other members of wider team (Social Media, Creative and Digital/Marketing) to ensure alignment, gain support and deliver appropriate activities for each channel.
  • Working with other key functions within the Marketing, Digital and Creative function to ensure synergy of approach; delivery of brand message and maximum budgetary impact (e.g. Creative, Social Media, VM, Comms, Brand activation events)
  • Keeping marketing calendars, budgets and planners up to date to ensure consistency
  • Undertake continuous analysis of competitive environment and consumer trends.
  • Demonstrate a key understanding of Seasonal Storytelling, Campaign objectives and strategies, to deliver to creative/brief.
  • Lead and manage Social Media influencer campaigns
  • Lead and manage gifting strategy aligned to press and influencer strategic objectives
  • Communicate Marketing Campaigns and Collaborations with legal team.

Knowledge, Skills and Experience

  • Bachelors degree in Marketing, Business or related field or equivalent combination of education and years of experience
  • Strong project management skills, including experience with critical paths and the ability to multi task, managing multiple projects and deadlines
  • Minimum 4-5 years experience in marketing, ideally within a retail or fashion/lifestyle consumer goods environment
  • Demonstrated ability to work with individuals at all organizational levels 
  • An understanding of the briefing and production of marketing materials
  • Naturally organised, with an eye for detail

Competencies

  • Strong sense of the brand’s aesthetics and personality
  • Positive Team player and collaborative
  • Creative and innovative thinker with a good visual eye
  • Strong organizational and planning skills
  • Sense of urgency; fast thinker
  • Numerate with excellent written and verbal skills
  • Demonstrates a passion for retail, fashion and design

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