Media Activation Manager - ZMS

Recruiter
Zalando
Location
Berlin
Posted
19 Aug 2021
Closes
31 Dec 2021
Ref
3322072
Function
Marketing
Level
Manager
The Activation Management team owns the setup, optimization, and enhancement of media campaigns. Being at the forefront of delivery, this team owns the execution and realization of strategy and activation.

This team works closely with the Campaign Managers to ensure media is executed to our expectations across the entire media mix. With a passion for all things digital, the steering team works to enhance overall output with operational excellence and test and learn mentality.

As a Media Activation Manager you will execute integrated media plans and partnerships in collaboration with other team members and stakeholders. You will be the main point of contact for activations for some strategic partner brands across the sports and beauty category. Learn more about our Business teams here.
WHERE YOUR EXPERTISE IS NEEDED
  • Setting up, monitoring and optimization of media campaigns across different digital channels (including adjusting budgets/bids, altering targeting and refreshing creatives)
  • Optimizing inflight campaigns based on internal and external data points such as audience, device, location and time performance as well as other critical indicators
  • Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights
  • Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results
  • Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting)
  • Supporting the Partner Consultancy teams, clients and Campaign Managers, with ongoing optimization recommendations
  • Streamlining and automating workflows and processes related to campaign setup, optimization, and reporting
WHAT WE’RE LOOKING FOR
  • Minimum 2+ years of experience in digital marketing and client services. Previous agency, online publisher/sales house or retailer experience is a plus.
  • Hands-on platform knowledge (Smart.ly, Facebook Business Manager, DV360, Google Ads, etc.) and up to date knowledge on the latest media trends
  • Experience managing campaigns across the various channels and buying models
  • Experience with marketing automation practices and tools
  • Analytical thinking / result-driven and solution-oriented working style. Excellent prioritization and time management skills
  • Strong level of autonomy and decisiveness based on data
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

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