Senior Director, Digital

JOB DESCRIPTION:

A Senior Director, Digital acts as an integral senior manager to both KCD and its clients and works to bring a professional, motivated and diversified skill set to lead the department and agency. This digitally-savvy individual has the capability to instill trust in clients and have strong high-level relationships with a wide range of fashion, lifestyle and digital media persons. They are expected to utilize both online and in-person networking to build the company’s brand. Strong management, interpersonal and organizational skills as well as the ability to prioritize and manage multiple accounts and projects will contribute to their overall Agency success. They will have the appropriate style and taste to serve as an exceptional brand ambassador for both KCD and its clients.

Responsibilities Include:

• Oversee KCD Paris global digital department and liase with offices and teams based in NY and London
• Serve as agency ambassador and cultivate and utilize entrepreneurial personality to grow client base and expand agency reach
• Keen understanding and relevance in industry related matters and experience servicing a variety of fashion and beauty brands from emerging designers to industry leaders
• Extensive and high-level strategic ability to work with client, provide solutions and interpret/create vision for project and implement flawless execution
• Develop digital campaigns and strategies for clients that include influencer programs, content creation and distribution, community management.
• Manage a team of 2-3 employees
• Integrate PR and social media strategies and messages into brand communication and establish consistency across all channels
• Deliver creative digital content ideas for PR and social media campaigns
• Have a network of creative professionals to tap for content creation including photographers, videographers, etc.
• Oversee brand social media channels, including Instagram, TikTok, Youtube, Pinterest, Twitter etc. for Community Mangement clients, with knowledge of best practices.
• Develop guest lists and recommend event formats and ideas for digital media events
• Act as an agency liaison to maintain and champion relationships with online editors, influencers, agents, content creators and social media platform representatives
• Provide a consistent, professional client experience/manage expectation throughout the relationship and provide consistent and timely communication
• Outline and oversee projects with influencers and their agents, including creating project briefs, negotiating terms, contract review and seeing project terms through to completion
• Brainstorm new digital opportunities, ideas, campaigns for KCD and our clients
• Oversee press and social media coverage reports for KCD clients
• Analyze digital data for clients and develop actionable recommendations
• Research and keep current on new digital trends, websites and platforms
• Contribute to new business opportunities
• Budget development, negotiation and management

QUALIFICATIONS

• Strong work ethic
• Excellent verbal and written communication skills
• Ability to think independently, creatively and strategically
• Strong knowledge of the fashion industry is a MUST
• Relationships with top websites and leading digital influencers and their agents  
• Relationships with creative professionals and content creators
• Practiced understanding of the digital landscape including social media and digital influencer best practice
• Proactive mindset and ability to work independently in a fast-paced environment
• Team player who can collaborate with coworkers and clients at all levels
• Ability to deliver results under tight deadlines
• Keen eye for detail
• Exceptional verbal and written communication skills
• Detail oriented
• Ability to work with clients, understand their needs, and pitch proposals
• Ability to work in a team environment and actively promote and engage both colleagues and clients in open communication
• Ability to approach challenges head-on with aptitude to make confident decisions and execute on them

REQUIREMENTS

8+ years of experience in Marketing/PR with at least 5 years concentrating on the digital sector, including social media and influencer marketing

4+ years of experience in a management role with the ability to lead a team

Speaks fluent French and English

ABOUT KCD:

KCD’s senior management team is the deepest and most highly tenured in the industry. The seven Partners and dedicated vice presidents worldwide take pride in KCD’s legacy and the contributions that the international staff of over 90 make to their clients worldwide. With offices in New York, Los Angeles, London and Paris, the agency has set standards for over 30 years with its highly strategic and creative programs and ongoing projects for established and new brands. Fashion knowledge and credibility, innovative and unique strategic thinking, the highest quality of execution, appropriateness and newness – these principles collectively propel the agency and its clients forward and separate KCD from competitors.