Media Lead (w/m/d) - Eastern Europe
Job Details
This is an exciting time to join a fast-growing fashion and technology company with ambitions of being the starting point for fashion and tripling the size of the business (from 10bn EUR to 30bn EUR) by 2025.
This is an important, hands-on role that will contribute greatly towards achieving that vision, expanding to the Romanian & Hungarian Markets, this role is Berlin based.
As a Media Lead for Hungary, Romania, Croatia & Slovenia you will use data and insight to fuel world-class, 360 media and comms planning strategies, maximise the efficiency and effectiveness of our output and, ultimately, help us to grow our market share across our markets.
Reporting to the Head of Media, you will develop and oversee the execution of global media and communications strategies, as well as support the Marketing teams specifically on achieving business and growth KPIs in their markets.
WHERE YOUR EXPERTISE IS NEEDED
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
This is an important, hands-on role that will contribute greatly towards achieving that vision, expanding to the Romanian & Hungarian Markets, this role is Berlin based.
As a Media Lead for Hungary, Romania, Croatia & Slovenia you will use data and insight to fuel world-class, 360 media and comms planning strategies, maximise the efficiency and effectiveness of our output and, ultimately, help us to grow our market share across our markets.
Reporting to the Head of Media, you will develop and oversee the execution of global media and communications strategies, as well as support the Marketing teams specifically on achieving business and growth KPIs in their markets.
WHERE YOUR EXPERTISE IS NEEDED
- Develop clear roadmaps for marketing rollouts across paid channels and identify gaps or overlaps that could impact campaign performance
- Manage best in class, full funnel media planning and buying practices for campaigns across all media channels (on and offline)
- You will be a digital/social expert who has strong experience in ensuring creative output meets the needs of the latest best practice across all formats and platforms
- Leading impact/KPI tracking and related adjustment and insights/learnings
- Build a new way of working collaboratively - balancing pan-European strategies with local media and communications needs
- Contribute towards creating a community of experts with shared goals, knowledge/insights and best practice
- 8-10 years of relevant experiences in media strategy & planning with a strong background in social/digital and above-the-line media and a proven track record in planning and executing offline/online campaigns in the European markets
- Experience in the region specifically
- Highly strategic and analytical with deep expertise in reaching and engaging specific user/audience segments through a targeted, flexible go to market/media strategy. Experienced in applying latest insights and KPIs to shape and improve the go to market strategy to drive effectiveness and efficiency of marketing investments in-line with the strategic goals.
- Distinct track record of success in managing media processes
- Hungry to stay on top of the latest consumer behaviours and trends and understands how that impacts the creative & media strategy
- Excellent at managing complexity and operating in a fast paced environment.
- Confident in managing cross-functional processes. You are a connector, an integrator and an articulate communicator. You can build strong relationships, bring people on the journey, persuade and influence.
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere.
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 23 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 23 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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