Senior Performance Marketing Manager (m/f/d)

Recruiter
Zalando
Location
Ansbach
Posted
20 Aug 2021
Closes
23 Nov 2021
Ref
3153895
Function
Marketing
THE OPPORTUNITY
At Tradebyte you work hand in hand with the biggest players in e-commerce - from hip fashion brands to big online shops. We offer you an open work structure and an incomparable team spirit. We believe that work and passion are compatible and for that, we offer the appropriate surroundings. With continuous growth, we are looking for new colleagues who share our passion for work. Love what you do - do what you love. Become part of Tradebyte, an independent company within the Zalando Group!

For this position a full remote setup can be offered - more information will follow during the recruiting process.
WHAT WE'RE LOOKING FOR
  • 5-8 years of experience in digital marketing from website, blog, SEO/SEA, email to social media, and display marketing campaigns
  • You are experienced in the field of SAAS/Fashion & Lifestyle/eCommerce industry
  • Very good command of German and English (spoken and written)
  • Strong analytical skills and data-driven thinking are part of your daily business
  • Experienced in working with WordPress, Google Analytics and you know who to deal with an all-in-one marketing solution connected with a CRM (ideally Hubspot/Salesforce)
  • Experienced in setting up and optimizing Google Ads campaigns
  • Working knowledge of HTML and CSS would be beneficial
  • Solid knowledge in Adobe CC (InDesign, Illustrator, and Photoshop) complement your curriculum and would be a plus
  • Excellent presentation and Excel skills to interpret and elaborate results from campaign and A / B test results
  • You are a digital pioneer, always up-to-date with the latest trends and best practices in online marketing and measurement
  • You always put the customer first whilst being highly focused and efficient
  • You make it work, are creative, and always think in solutions
  • You are motivated and structured and always aim for clear communication towards different stakeholders



YOUR RESPONSIBILITIES
  • You develop the analytic set up to enable the marketing team to make data-driven decisions
  • You coordinate our digital performance marketing team
  • Website maintenance and development: Our website is your field of play. from design, editing, and functionalities. You supervise all our website activities, including the layout of the web- and landing pages, and the coordination of our web agency
  • UX: You make sure, that our website and digital formats are in line with the latest user experience insights
  • SEA / SEO: You are responsible for a coherent SEO & SEA strategy and the coordination of our web agency
  • Display Marketing: You develop a smart Display Marketing strategy to further increase our brand awareness and generate leads
    Social Media: Together with our Content Creator, you are responsible for creating campaigns that convert on our social channels (eg. LinkedIn)
  • Inbound Marketing: You develop and implement a profound inbound marketing strategy (via Hubspot)
  • Lead generation: Along with the inbound marketing strategy, you will set up a lead generation process that represents our buyer's journey and fills the sales funnel with quality leads
  • Performance Marketing: You are responsible for measuring the performance of all digital marketing campaigns and channels (e.g. ROI)
  • Marketing automation: Automating processes is integral to our marketing strategy. You will be responsible for smooth processes and workflows in our all-in-one marketing tool (Hubspot) and a proper connection to our CRM (Salesforce)



WHAT YOU CAN EXPECT FROM US
  • Open-minded tech-culture
  • Flat hierarchies & "Come as you are" culture
  • Supervised onboarding program
  • Flexible working hours & possibility to work from home
  • Unique working culture with plenty of creative freedom
  • Variety of health services
  • Modern offices in loft-style
  • Internal and external development opportunities
  • Free parking lots & immediate vicinity to train station
  • Legendary corporate events
  • 40% Zalando & 30% Zalando Lounge discount
  • Beverages & snacks for free
    ... and more!


INTERESTED?
Looking forward to receive your application!

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