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Senior Programmatic & Paid Social Manager (w/m/d)

Employer
Zalando
Location
Berlin
Closing date
29 Nov 2021

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Function
Marketing
Level
Senior Manager

Job Details

In the Paid Social & Programmatic team (PPS) you will be responsible for managing our Digital Marketing strategies and execution across European markets, working in close collaboration with local market teams, external agencies and a dedicated analytics team. The team mission is driving Customer Lifetime Value to propel market growth.

WHERE YOUR EXPERTISE IS NEEDED
  • Lead 360 media strategies, activation guidelines, budgeting and target setting for select Global campaigns and local initiatives for the Eastern European markets.
  • Steer and optimise paid social media (Facebook, Pinterest & Tiktok) and programmatic (Google Ads & DV360) campaigns.
  • Ensure an iterative environment in the team by proactively building AB tests (creative, targeting, formats) and interpreting campaign performance, always aiming for actionable outcomes.
  • Manage our automation initiatives for campaign setup and optimization in liaison with our product owners.
  • Creating cross-functional processes with our Lower-Funnel team and building relationships with external partners (Google, Facebook).

WHAT WE’RE LOOKING FOR
  • Bachelor’s and/or Master’s Degree in Marketing, Communication Science, Data Science, Business Administration or similar field.
  • 5-7 years’ experience in a Digital Marketing setting (preferably in a Media Agency or Advertiser).
  • Deep knowledge of Digital Marketing and data-driven attribution
  • Skills to communicate complex ideas effectively in English and local language.
  • Expertise in building Excel workbooks & best-in-class presentations.
  • Expertise in using Facebook Business Manager, DV360 or Google Ads.
  • Basic knowledge with SQL, Google App Scripts or any coding language

PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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