Marketing Manager, UK

London (Central), London (Greater) (GB)
25 Aug 2021
25 Sep 2021
Contract Type
Full Time

Who We Are:

Reformation is a fast-growing company that proves fast fashion and sustainability can coexist. With both our HQ and our own factory based in Los Angeles, we combine stylish, vintage-inspired designs with sustainable practices. We release limited-edition collections every week on our website and in our brick and mortar stores.

We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.

Marketing Manager, UK:

As the Marketing Manager for the UK you will be responsible for driving the organic growth tactics for our UK business. The role will be critical in both crafting and executing our expansion plans for the UK across key focus cities.  This is a cross-functional role that will require collaboration with many different teams across multiple geographies. This individual will also be responsible for providing on the ground support and direction to our external partners and internal team, effectively communicating the Reformation brand vision and bridging communication with central HQ.


What You’ll Do:

  • Develop, elevate and drive brand strategy and 360-degree execution while keeping Ref’s voice & sustainability mission at the heart of all marketing strategies
  • Manage external agencies and internal resources to develop integrated campaigns that effectively leverage global content & global marketing activities
  • Analyse consumer and audience insights to translate them into marketing personas and strategies / activations 
  • Develop an expansion plan for key cities with growth potential inside the UK
  • Work collaboratively with global Creative, Brand Marketing, PR, Growth teams to drive progress against key business metrics in market
  • Identify and secure strategic partnerships that align with Ref’s brand values and assist with driving brand awareness and new customer acquisition 
  • Utilize data & analytics in all decision making and monitor the effectiveness of marketing campaigns on brand awareness and customer acquisition
  • Leverage out-of-market learnings and adapt to market strategy; develop and share in-market learnings based on key successes and failures
  • Manage and track marketing budgets, ensuring that the overall budget is distributed strategically to ensure goals are met 
  • Set strategic priorities & quarterly objectives / goals for local team members and agencies and problem solve and strategize to deliver against KPIs


What You’ll Need

  • Extensive experience in marketing, public relations / communications, business administration or related fields with deep expertise and understanding of the UK markets
  • Creative problem-solving skills and a solutions-focused mindset
  • Sophisticated understanding of the media landscape
  • Ability to collaborate cross-functionally and across geographies
  • Experience using data and metrics to measure impact and pivot accordingly
  • Strong communicator and relationship builder
  • Strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills

Who You Are:

  • You are proactive in your approach and take initiative, leveraging and learning from successes and challenges of other emerging markets
  • You are positive and committed with a 'can-do' attitude and a flexible approach
  • You are a problem solver and a forward thinker
  • You are a self-starter: you thrive on taking ownership of initiatives with limited oversight
  • You have excellent time management and you know how to manage multiple priorities, breaking large projects into manageable pieces
  • You have great communication skills, both verbal and written

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