Manager Email & Ret

New York, New York, USA
25 Aug 2021
17 Nov 2021
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home d├ęcor and more. Polished ease, thoughtful details and a modern, sophisticated use of color-Kate Spade New York's founding principles define a unique style synonymous with joy.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.

Job Title: Manager, Email & Retention
Primary Purpose:

The successful individual will leverage their proficiency in email marketing to...
- Oversee the planning, development, execution, and analysis of email & SMS marketing programs for Kate Spade in North America
- Manage an email & SMS team, develop efficiencies in the current email execution process, and optimize the daily email strategy to drive value to the business
- Partner with CRM in developing and leveraging email segmentation and personalization to better engage, retain and reactivate customers
- Have a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels with a vision of growing consumer loyalty and increasing their lifetime value to the business
- Manage the email & SMS brief process and liaise with the creative & buying teams on asset creation, feedback, and approval
- Own a cross disciplinary email content calendar, and coordinate across departments to ensure all details and on-site click through experiences are prepared for daily deployment
- Manage email deliverability; work with database team to establish list and data hygiene plan, including development of reporting to proactively identify potential issues.
- Troubleshoot technical issues and consult with IT or vendor technical support to implement solutions. Manage relationships with marketing automation and deliverability vendors.
- Create test and learn hypothesis, manage testing roadmap, and optimize email & SMS performance through A/B tests (copy, layout, offers, targeting, etc.) and personalization
- Define email & SMS KPIs and oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies, share these results with cross-functional teams through presentations and email updates
- Develop email best practices to share with stakeholders across the organization including creative, marketing, ecommerce, and buying
- Manage the day-to-day relationships with all email & SMS vendors

The accomplished individual will possess...

- Bachelor's Degree required
- 5+ years of experience in a digital marketing role, experience in email marketing required
- Experience with a large scale ESP is a must; SFMC experience preferred
- Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.
- Excellent project management skills, including management of agencies and vendors to ensure execution
- CRM retention program development experience a plus
- Experience in HTML/CSS/AMPScript preferred
- Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)

An outstanding professional will have...

- Strong analytical and project management skills
- Detail oriented with focus on delivering results
- Self-starter, takes initiative, with the ability to juggle multiple priorities
- Ability to partner with multiple cross functional teams
- Excellent oral and written communication skills

Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at #LI-LH1

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