Digital Marketing Executive / Performance Marketing Executive

Location
London (Greater) (GB)
Posted
25 Aug 2021
Closes
25 Sep 2021
Function
Marketing
Contract Type
Permanent
Hours
Part Time

Duties will include, but not limited to:  

  • Day-to-day responsibility of paid marketing channels (PPC, Paid Social, SEO) ensuring all campaigns are accurate and running effectively.
  • Develop and implement digital marketing strategy across paid and organic channels
  • Set up, monitor and optimize PPC and Paid Social campaigns within budget and defined performance targets.
  • Create a strategic roadmap and develop marketing plans to improve campaign results and overall traffic and revenue.
  • Provide regular analysis, insights and reporting on campaign performance against budget spend and targets, for each performance marketing channel.
  • Maximise visibility, rank, CTR and site conversion.
  • Execute and monitor SEO strategy and drive the SEO roadmap to provide on-page optimizations.
  • Work with IT support team on SEO strategies that require back-end development.
  • Manage of Search Console and react to required site optimisations (duplicate content, crawl errors, impressions, indexing).
  • Identify new keywords, campaigns, technologies and further opportunity areas for growth and optimisation.
  • Understand creative requirements for the performance marketing channels.
  • Conduct keyword analysis and share best practice between PPC and SEO to drive online traffic including both new and existing customers.
  • Monitor competitor’s activity.
  • Develop and execute an affiliate marketing strategy to support customer acquisition, in line with brand positioning. 
  • Implement tactics to grow database size and customer reach.
  • Management of weekly emails and build out automation emails.
  • Collaborate with team members to set up campaigns that support seasonal and promotional activity.
  • Support in delivering new channel initiatives and create end-to-end testing plan that will optimise performance.

 

 

 Qualifications

  • It is ideal for the applicant to have had at least 3-4 years experience managing digital marketing campaigns in fashion retail.
  • Advanced proven experience in building, scaling and optimising paid campaigns to deliver results with Google Ads and Facebook
  • Strong working knowledge of MS Excel, Word, Powerpoint.
  • Knowledge of web tools such as – Optimizely, Google Analytics, Tag Manager, Magento, Facebook Analytics, Google Merchant Center.
  • Good understanding of key online marketing KPIs.
  • Strong analytical and strategic skills. 

 

 

The Candidate

  • This is a broad role and the successful candidate will be very hands on, and work well within a small team.
  • The candidate should have experience within an international fashion retail or consumer facing business.
  • Excellent communication skills and adaptable personality.
  • Highly organised, with the ability to work under pressure and to deadlines, with occasional self-management.
  • High accuracy attention to detail.
  • A can-do attitude and good problem solving skills and the initiative to resolve issues
  • Excellent interpersonal skills with an ability to communicate at all levels.

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